eCommerce Evolution

Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin.

Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS. 

He is all about surprise and delight. And I couldn't agree more! I learned things from Tomer about reviews that I haven't heard ANYWHERE else…and I've been doing this for a while. 

Here's a look at what we cover:

• Why the raw number of 5-star reviews for you or your competitors isn't what matters most, and how to shift your focus to the 5-star review RATE instead.
• Why 4-star reviews hurt your listings.
• 5 keys to a 6-star experience on Amazon that you probably have yet to think of.
• Creative ways to delight customers without spending more. 
• Why offending some customers can be a good thing.
• Thinking about every element of your product as an "experience."

What if you could find one strategy that, if properly executed, could:

• Triple your revenue
• Build a hyper-engaged community around your brand
• Get feedback on exactly what products to launch next (and create anticipation around the launch of new products)
• Create an ongoing, repeatable marketing vehicle that improves CAC and LTV
• Establish a content machine

Sounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day Hydration Challenge" around their brand: Live Infinitely.

They leverage their challenge to grow from a mostly Amazon brand, to 50/50 Amazon and Shopify, to having a successful exit.

In this episode, Alicia and I dive into the why behind "Challenges" and what it takes to make them successful.

#eCommerceEvolution #ChallengeBasedMarketing #LiveInfinitely #AliciaReynoso #eCommerceTips #CommunityBuilding #CustomerValue #BusinessGrowth #RevenueBoost #HydrationChallenge

Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. 

Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce). 

He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know. 

Here’s a look at what we cover:

• Jay Abraham’s 3 ways to grow any business. 
• New Customer Acquisition (NCA) is only ONE way to grow your business and is almost certainly the most expensive way.
• Why Conversion Rate Optimization (CRO) can be misleading and why focusing on Customer Value Optimization (CVO) matters more.
• What all failing eCommerce brands have in common and how to avoid the death spiral. 
• The principle of optimizing before you multiply. 
• Using direct mail for retention, remarketing, AND new customer acquisition.

#Podcast #Ecommerce #DrewSanocki #PostPilot #EcommerceStrategies #CustomerRetention #DataDrivenDecisions

Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better! 

Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more.

He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind it. 

What we cover: 

• How an eBike company turned the tables on their "add to cart" rate, resulting in a jaw-dropping $12 million impact. 
• How a shoe company reworked its mobile experience to simplify and improve conversions. 
• When to run quizzes, when to not, and when to ask more questions instead of less (this will likely surprise you).
• How to think about CRO from the customer's perspective in terms of "micro journeys."
• Should you go headless? Why Nirav thinks it's usually a bad idea, and when to consider it.

YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. 

But it’s not easier to scale on. And it’s not easier to measure. 

For brands that get it right, YouTube can accelerate growth like no other.

Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more.

This episode is unique because Jacques Spitzer and I interview each other! Jacques is the CEO of Raindrop (the creative agency behind Squatch, Manscapped, Shady Rays, and more) and the podcast host Marketing People Love. 

OMG and Raindrop have collaborated on several campaigns (including NATIVE), with Raindrop handling the creative side and OMG handling the media and strategy. 

In this show, we discuss:

• Why most brands get YouTube creatives wrong and how to fix it.
• Why measuring YouTube performance is harder than most and why you’re probably not measuring YouTube properly.
• How to truly achieve “exit velocity” with YouTube.
• Getting the proper view of brand lift, search lift, and halo effect from YouTube ads.
• Creative breakthroughs and much, much more. 

Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon.

Are your products showing up on the “digital shelf” for eager shoppers? 

Feed marketing is the perfect blend of art and science, advertising and merchandising.

Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results.

Here is a look at what we cover: 

• Common feed mistakes that keep your products off the digital shelf and unavailable to eager shoppers.
• How a sporting apparel company increased clicks by over 200% with better product titles.
• Optimizing your efforts as you go (based on results). 
• Giving shoppers AND platforms (Google, Facebook, etc.) what they want so that you attract more new customers.
• What Dynamic Prospecting is, and how optimized feeds can fuel new customer acquisition.

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. 

Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.

He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.

Here's a look at what we cover:

• Why focusing on size alone isn't the way to build a large and thriving community.
• The secret sauce principle of "if everyone is invited, no one is invited."
• The mechanics of building an email list and how to build an engaged community from that list.
• How to structure an offer ladder.
• Tools for building community.
• Plus more!

Josh Hadley is a podcast host and a successful brand builder. His business Hadley Designs, just crossed 8 figures in annual sales.

One key to his success is hiring manager-level talent overseas. His approach to hiring is fantastic. It's definitely one of the better ones I've seen.

But that's not all! Before we dive into our discussion on hiring, we do a rapid-fire exchange of our top 6 takeaways from recent podcast episodes. Super fun and hopefully inspiring. 

Here's what we cover: 

Bonus Content: 

• Creative problem-solving as a competitive advantage. 
• The numbers behind successful infomercials. 
• The metric YouTube cares about to boost your brand's YouTube channel? 

Hiring Content: 

• How to get clear on WHO you should be hiring. 
• How to measure the success or failure of a new hire before you hire them. 
• How to create a compelling job description. 
• How to find, attract, and retain top-level talent overseas - get Josh's full formula.

What started as a way to boost sales during slow summer months has turned into two of the largest shopping days of the year: Prime Day. 

More accurately, the event is 48 hours of lightning deals, promos, coupons, and shopping frenzies. 

Prime Day is a great way to attract new customers and gain momentum that can impact your business. But, it’s not without risk or peril. It's not uncommon for things to break or go wrong in the lead-up to Prime Day or during the event itself. 

In this episode, two OMG experts are joining me to talk about maximizing Prime Day sales. If you sell on Amazon, this is a MUST-watch episode. The insights are not only applicable to this Prime Day 2023 but will boost your success for future Prime Days, as well as upcoming holidays.

What we cover:

• Pricing Strategy - Raising your prices is a no-no in Amazon’s book. Lowering prices is almost always welcomed from Amazon’s perspective but could be detrimental to your business. Here’s how you should think about pricing strategy leading up to Prime Day. 
• Listing Optimization - While you don’t want to make big changes leading up to the event, you do want to give your listings a boost. Here’s what you should consider changing and what you shouldn’t. 
• Overall Ad Strategy - Your ad strategy could make or break your Prime Day performance. How should you approach bidding and budgeting, and what factors should shape your ad strategy? 
• Post-Prime Day Ad Strategies - How can you get new customers who learned about your brand during Prime Day to… 1. Buy again, and 2. Buy other products you sell? By running great ads. 
• How much caffeine should you consume while watching and managing Prime Day performance?
• Plus, extra tips and bonuses like Amazon Live, Amazon Influencers, Amazon Posts, and more that could give you an edge.

This episode of eCommerce Evolution is one-of-a-kind!

Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast, and let me tell you, it was an absolute blast! We had such a great time that I couldn't resist featuring it on eCommerce Evolution as well.

Matt Edmundson is an eCommerce expert and CEO at Auron Media. With over 20 years of experience, he has left a mark on the industry as both a successful business owner and a respected teacher.

His podcast serves as a valuable resource for entrepreneurs looking to level up their stores! 

So take advantage of this opportunity to gain insights on what is working now with Google and YouTube Ads.

Here's a sneak peek at what we cover: 

• Why you should consider running YouTube ads.
• How to use YouTube as an advertising channel. 
• The importance of long-form content on YouTube. 
• The differences between TikTok and YouTube advertising.
• The relationship between Google and YouTube ads. 
• What Performance Max is, and how it works.
• Plus more! 

P.S. If you are interested in the topic of “leadership,” I invite you to listen to our discussion on Matt’s other show Push To Be More, a podcast centered around what it takes to make life work!