Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin.

Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS. 

He is all about surprise and delight. And I couldn't agree more! I learned things from Tomer about reviews that I haven't heard ANYWHERE else…and I've been doing this for a while. 

Here's a look at what we cover:

• Why the raw number of 5-star reviews for you or your competitors isn't what matters most, and how to shift your focus to the 5-star review RATE instead.
• Why 4-star reviews hurt your listings.
• 5 keys to a 6-star experience on Amazon that you probably have yet to think of.
• Creative ways to delight customers without spending more. 
• Why offending some customers can be a good thing.
• Thinking about every element of your product as an "experience."