In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection."

He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands.

In this episode, Jai addresses the demand for ecommerce talent, tips for hiring freelancers, and plans for 2026 and beyond.

For an edited and condensed transcript with embedded audio, see:  https://www.practicalecommerce.com/ecommerce-success-with-fractional-talent

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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