ecommert Podcast

In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it's transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions.

Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices.

If you're interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!

Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising.

🔍 What you'll learn in this episode:

✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today's marketing mix ✔️ How beauty brands can leverage data-driven insights for success ✔️ The biggest challenges & opportunities in retail media today

Whether you're a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.

In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce.

Learn how Mondelez is leading the charge in digital transformation:

• Through initiatives like Vision 2030
• AI-powered consumer insights
• Cross-functional collaboration.
• Discover the importance of democratizing data
• Upskilling teams
• Building digital capabilities to stay competitive in the fast-paced e-commerce landscape.

From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.

In this episode of the Ecommert Podcast, we are live from Zurich at Mondelez International's Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe.

Join us as we discuss:

• The unique challenges and opportunities of digital commerce and data analytics in the European market.
• How Mondelez is leveraging automation and advanced technologies to transform the digital shelf.
• Cross-functional collaboration between data and commerce teams to drive growth and efficiency.
• The future of digital transformation and engaging the next generation of consumers.

With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies.

🎧 Tune in now to gain valuable knowledge and stay ahead in the industry!

#EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.

Discover insights on:

• 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
• 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
• 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
• 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
• 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.

Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.

Discover insights on:

• 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
• 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
• 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
• 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
• 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.

Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in:

1. Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI.

2. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization.

3. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends.

4. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks.

5. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation.

Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don't miss it!

Welcome to the Ecommert Podcast! In this episode, we're live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into:

• Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets.
• Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry.
• Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce.
• Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape.

With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelez's trailblazing approach to digital commerce! 🚀

Listen now to unlock the future of eCommerce!

Welcome to season 2 of the Ecommert Podcast! In this episode we're live from Soho, London, at Portal's headquarters, with co-founder and commercial director Oliver Leigh.

Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers.

Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics.

Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners.

Key Takeaways:

• Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior.
• Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions.
• Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal's technology is driving measurable success for leading CPG brands.
• The Future of Analytics: Get a sneak peek into Portal's roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships.
• Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem.

Tune in to hear Oliver's valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve.

Listen now to uncover the future of retail media and analytics!

Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff.

Join us as we explore:

• 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare.
• 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams.
• 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns.
• 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI.

Whether you're a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives.

🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category.

🔗 Listen now and join the conversation!