ecommert Podcast

The Future of CPG Retail Media | ecommert Podcast Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement. 🎙 Featured Guests Celia Van Wickel Director of Digital Commerce, Russell Stover Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA 💡 What we cover in this episode: How retail media is reshaping the CPG go-to-market model The challenges of real-time data, attribution, and post-purchase analytics Why "more data" doesn't always mean better decisions Aligning media, commerce, and shopper behavior across retailers What the next phase of retail media maturity looks like This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth. 🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation. 📩 Follow ecommert® for weekly insights from industry operators and leaders.

Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation

In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse.

Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine."

🔑 Key Highlights

• Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision.

• Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers.

• AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value.

• Responsible AI: How Reckitt enforces transparency and human oversight across solutions.

A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation.

🎥 Watch or listen on your favorite platform:

Mert Damlapinar | ecommert

About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

Thanks for tuning in to ecommert podcast.

Most brands miss this when adopting AI…

It's not about adding tools, it's about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth.

🎙️ Featuring:

Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International Andrew Pearl, VP of Industry Insights at Profitero+

💡 Learn how leading brands are:

Building playbooks from scratch Bridging offline + online media impact Scaling AI content with real measurement in mind

Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage

𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

Thanks for tuning in to ecommert podcast.

From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what's really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG.

Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg Stevens, CEO – Osmos 🗣️ Megan Murphy, Sr. Director of Marketing – Stackline 🗣️ Jason Busch, Co-Founder – Gain

💡 From agentic AI in commerce to retail data collaboration, this episode reveals the real conversations happening on the ground at Groceryshop.

🎥 Watch or listen on your favorite platform:

🌐 More insights: https://www.ecommert.ai

Mert Damlapinar | ecommert

About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

Thanks for tuning in to ecommert podcast.

What does AI really mean for CPG?

🚀 In this medley episode, leaders from L'Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they're using AI to transform retail media, shopper insights, and digital commerce.

🔥 Key Insights

• AI as an "employee," not just a tool

• Rise of agentic systems for end-to-end problem solving

• Smarter shopper segmentation across D2C, retailers & publishers

• L'Oréal's One Consumer project → building unified IDs through clean rooms

• Collaboration over silos: collectively creating value with partners

🎤 Featuring: Jack Lindberg – Shalion

Andreas Reiffen – Pentaleap

Florian Clemens – Tesco Media

Jehan Hamedi – Vizit

Glenn Cloarec – L'Oréal

👉 Watch the full episode on your preferred channels:

🎧 Spotify: https://lnkd.in/gE5NsjHz

📲 Apple Podcasts: https://lnkd.in/gsnTeCji

🎵 Amazon Music: https://lnkd.in/g2jq3R4U

📺 YouTube: https://lnkd.in/gniwpKhj

🌐 Learn more at: https://www.ecommert.ai/

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time.

The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape.

From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world.

• Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence

• The Rise of Visual Content in Consumer Decision-Making

• Vizit's Audience Lenses and Predictive AI Technology

• The Link Between Retail Media, Traffic, and Conversion Rates

• Solving Content Challenges in CPG and Digital Shelf Strategies

• How Brands Like Mars and L'Oréal Use Vizit to Drive Growth

• Global Differences in Consumer Visual Preferences

• Real-Time Content Optimization and the Future of Visual Commerce

• Advice for Future Leaders in Digital Retail

🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time.

The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape.

From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world.

• Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence

• The Rise of Visual Content in Consumer Decision-Making

• Vizit's Audience Lenses and Predictive AI Technology

• The Link Between Retail Media, Traffic, and Conversion Rates

• Solving Content Challenges in CPG and Digital Shelf Strategies

• How Brands Like Mars and L'Oréal Use Vizit to Drive Growth

• Global Differences in Consumer Visual Preferences

• Real-Time Content Optimization and the Future of Visual Commerce

• Advice for Future Leaders in Digital Retail

🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include:

• Jack Lindberg's Career Journey from Music to Digital Commerce

• Key Challenges in Digital Shelf and Retail Media

• The Role of Menus and Delivery Apps in Retail Strategy

• Branding, Distribution, and Measurement in Digital Menus

• AI's Expanding Role in Retail Media and Customer Experience

• The Rise of Contextual Shopping and AI Personalization

• Future Trends in Data Utilization and Digital Commerce

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include:

• Jack Lindberg's Career Journey from Music to Digital Commerce

• Key Challenges in Digital Shelf and Retail Media

• The Role of Menus and Delivery Apps in Retail Strategy

• Branding, Distribution, and Measurement in Digital Menus

• AI's Expanding Role in Retail Media and Customer Experience

• The Rise of Contextual Shopping and AI Personalization

• Future Trends in Data Utilization and Digital Commerce

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

• Introduction to Team Structures and Evolution
• Infusing Agility in Team Operations
• Organizational Capability as a Strategic Choice
• Managing Agility for Fast Decision Making
• Building Cross-Functional Digital Capabilities
• Coca-Cola's Digital Acceleration Program
• Leadership and Practical Training Programs
• Empowering Teams with AI and Technology
• Monthly Learn at Lunch Sessions
• Global Strategy and Key Pillars
• Retail Media and Measurement