Eden Grinshpan is a chef, TV personality, and cookbook author behind Tahini Baby, her new vegetarian cookbook full of Middle Eastern flavors. She and Rivki talk about her crazy path from reopening a café in India to getting TV shows and the long process of writing cookbooks.

Eden gets real about imposter syndrome, finally feeling confident after 15 years in food, and why you need to trust your own vision instead of watching what everyone else is doing.

📌 Rivki's IG: @rivkirabinowitz | TikTok: @rivkirabinowitz📌 Eden's IG: @edeneats

00:00 Intro04:44 How recipe development became intuitive over time06:38 Overcoming the fear of cooking on camera12:31 The energy of meeting supporters in person vs. online grinding14:26 Creating a vegetarian cookbook and listening to feedback21:13 Selling shows to Cooking Channel and being ahead of food influencer trends23:34 Honoring heritage while modernizing traditional dishes33:47 Standing confident in your identity and values39:01 Why patience and experience matter more than instant success41:43 Closing thoughts