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In this episode, Matt explores how Emilio harnessed his entrepreneurial spirit, turning a £40 commission into a full-time career. He diversified his online presence and adapted to the ever-evolving landscape of content creation. They also discuss the power of strategic partnerships between Emilio and his wife, as well as influencers and brands, and how these collaborations create a win-win situation in the world of influencer marketing and talent management. So, if you're ready to be inspired and gain valuable insights from the influencer marketing and talent management guru himself, stay tuned!

Who is Emilio Arciniega?
Emilio, an influencer marketing expert and talent acquisition entrepreneur, began his career in talent management at 18, collaborating with OG YouTube stars and the boyband Boyce Avenue. After earning a business degree at Newcastle University, he shifted into a full-time role managing talent and YouTube content for the same band. His journey started as a runner for his sister, where he delved into digital marketing, focusing on YouTube content for five years. When the COVID-19 pandemic disrupted his tour work, Emilio and his wife founded OUTREACH, successfully partnering with major brands like H&M, Lad Bible, Flannels, Pandora, Rimmel London, Sky, L'Oréal, and more. Their diverse talent roster includes content creators, beauty ambassadors, TV personalities, with plans for expansion in the future.

Time Stamps:
0:00 - Intro
1:35 - Influencer Marketing and Talent Management
6:37 - How did you take the first £40 and turn it into a full time job?
9:14 - Partnerships and Romantic Relationships in Business
12:50 - Business Influencing
16:09 - What does Talent Lead mean?
17:43 - How does a Creator develop a sustainable career?
21:36 - Tapping into Multiple Platforms for Varying Talents
25:51 - The Economics of Brand Deals with Creators
29:10 - Any New Niches?
32:14 - OnlyFans?
34:44 - Big Platforms Educating Content Creators?
39:10 - Do you have any Content Creation Specialists on the team?
41:07 - What's the quantity of content you advise making?
42:15 - Any Horror/Humour Stories?
43:28 - Influencers and Content Creation
45:58 - About Emilio, his personal goals
49:34 - What's Next for Outreach?
51:21 - Is there a model for more Partnerships with Content Creators?
52:59 - 2 Pieces of Advice - 1 for a Creator, 1 for a Brand
55:00 - Conclusion

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