During enrollment, students are on top of the priority list. In this process, the admissions team and financial aid team play the biggest role. However, a lack of collaboration and communication always gets in the way. Financial aid sources and admission requirements sometimes appear to be two very distinct things.

The key to implementing an effective enrollment strategy lies in understanding the students: their background and financial capabilities. Proper communication and collaboration between the admission team and financial aid team can increase the likelihood of ensuring students' academic success and adjusting their financial aid package accordingly, reducing the risk of the student being forced to drop out of their program.

Key Topics of this Podcast:

0:02:42 Career Summary of a Professional Higher Education Professional

0:04:46 Access and Social Mobility in Higher Education

0:06:18 Bridging the Gap Between Admissions and Financial Aid

0:08:09 Collaboration Between the Admissions and Financial Aid Teams

0:12:45 Cross-Training Financial Aid Teams in Objection Handling

0:15:58 Student Engagement and Effective Communication in Admissions and Financial Aid

0:22:46 Increasing Enrollment in Higher Education

0:29:49 Increasing Financial Literacy and Shifting Perception of Prestigious Institutions

Key Topics in this Video:

Memorable Quotes from this Episode

“We need to ensure that our admissions and financial aid folks are aligned and in that, we need to set up an enrollment management structure that facilitates that alignment.”

“We need to start with structure and our top administrators need to make sure that they're setting their teams up for success.”

“Decisions should be made on the experiences that the students need to have in order to graduate from your institution”

“Always encourage our teams. It's not numbers, it's human lives that you're touching and getting the opportunity to transform.”

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Keeping up with academic appointments is key to staying on top of university life, yet many students can still fall behind.

Admissions and appointment setting are continuing challenges in the educational landscape. Despite efforts to increase leads, many schools still suffer from ghosting, when prospective students agree but don't show up for their appointments. To tackle this issue, effective strategies must be created that can ensure more successful call conversions as well as higher student attendance rates at scheduled meetings.

Key Topics of this Podcast:

03:04  -A Journey from Professor to Educational Sales

04:39  -Reasons Why Students May Not Schedule an Appointment

06:54  -The Importance of Making Multiple Contacts with Prospects

08:50  -Importance of Establishing Rapport with Prospective Students

12:50  -Overcoming Student Procrastination in Admissions Advising

24:33  -Strategies for Improving Show Rate in Student Advising

28:22  -Importance of Phone Calls in Admissions Advising

34:59  -Reasons Why Prospects Ghost Advisors

42:46  -Traits and Characteristics for Success

44:58  -Qualities of a Successful Admissions Advisor

47:08  -Passionate Admissions Advisors and the Importance of Listening

50:15  -Qualities Needed to be a Successful Recruiter

52:14  -Conversation with Kathy on the Future of Career Education

54:13  -The Benefits of All Education and the Role of Career Schools in Supporting Students

Key Topics in this Video:

Memorable Quotes from this Episode

“We need more advisors that are really passionate about this role, and they're not just looking for a job that can pay their bills.”

“We have advisors who understand the role. They know the metrics, they know what the process looks like, but they're missing the It factor, which is the passion in actually wanting to help this person.”

“Am I a representation of my school when I go out into the community? Because a lot of admissions advisors, we need to go out and do career fairs. We need to go out and do community building events.”

“Some of you might think your title might be an Admissions Counselor. I'm here to provide you with counseling and guidance. Well, that starts with how you present yourself. How do you speak? Do you speak professionally? Do I hear profanity coming out of your mouth, like in a professional setting? How do I dress? How do I act? How do I interact with my colleagues? How do I interact with the students? It's all a part of being the face of the school and the brand, and you have to take ownership of that.”

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Tara Durante is the founder of Caerus Communications. She is determined to work with higher education clients that care about their students, are implementing innovative strategies, and are seeking to improve their financial aid.

Financial Aid Process may never be as simple as getting your work done as fast as you can, but more open and effective communication can help alleviate a lot of the stress.

Communication is one of the shared responsibilities in the financial aid office. Students, parents, and counselors can save time, energy, and stress by sharing information with each other early. Financial aid offices, when handled correctly, will allow families to pursue their educational goals and lead to a more stable financial situation for all.

Key Topics of this Podcast:

00:00  Intro

02:29  Importance of College Counseling

03:52  Career Transition

05:43  The Financial Aid Process: Hiccups and How to Overcome Them

09:09  The Importance of Student-Centered Communications

12:21  The Impact of Financial Aid on Admissions

14:01  Streamlining the Process of Financial Aid

18:15  The Importance of Communications in the Financial Aid Office

19:34  Working Together to Improve the Student Experience

21:22  Financial Aid Communications: A Different Discipline

Key Topics in this Video:

Memorable Quotes from this Episode

“Financial aid communications are a natural way to improve that process for students.”

“I just would encourage schools to really look at it and try to get help internally or externally if they feel like they need help.”

“I would say the one final thought that I have is to think about financial aid communications as a different discipline from admissions and enrollment marketing. It's a completely different discipline, but it requires a special set of ethics.”

“I would advise financial aid teams to find a champion with expertise in communications who cares about financial aid.”

“Many students fall off during the process because they don't understand certain information and feel comfortable asking the same question over and over.”

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How to Optimize Your Lead Management and Communication Strategy in 2023

Maintaining high-performing employees engaged begins with each individual knowing how their function contributes to the broader reason why their organization exists, followed by the creation of a transparent and direct atmosphere in which they get and may offer ongoing feedback.

Communicating clear, tangible goals on a regular basis has a huge influence on your team's productivity, motivation, and, eventually, growth. This not only keeps everyone on the same page but also guarantees that your reports understand what they're working on and why.

Key Topics of this Podcast:

00:00 - Intro

00:46 - Dominating 2023

02:16 - Setting Small Steps to Achieve The Goal

02:45 - Considering Your Admission Team as the First Point of Contact

03:33 - Some Advisors Are Overwhelmed

04:18 - Checking Out With Your Time

05:10 - Let Your Advisors Lead The Conversation

05:46 - To Lead is To Understand The Role

06:26 - Conducting Training For Your Team

08:13 - Giving Your Team A Break

08:39 - Having Strong and Effective Communication

09:26 - Creating A Culture of Winning With Your Team

12:16 - Acknowledge The Hardwork of Your Team Every Single Day

13:04 - “Next Level At Missions”

Key Topics in this Video:

Memorable Quotes from this Episode

“Leaders, if you really want to dominate 2023, and if you want to really have a stress-free new year, what you have to do is consider your admissions team as the first point of contact”

“have your one on ones get that personal time with you and your advisors, it is going to be a game-changing experience.”

“Let them lead that conversation because what you want to do is talk about their performance and goals from the week prior, how they think they did what they think is the next step for them”

“in order for you to lead a team, you have to understand the role”

“Every individual that's involved, every department or team that's involved in order to grow a school, they have to communicate with each other.”

“But we have to make sure that we create a culture of winning, have your teams celebrate those small wins.”

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Jason has over 20 years of experience in Higher Education and Leadership, specifically Admissions. They always say that sometimes, you just need to return to your first love; and for Jason, it was his passion and drive to see students take the next step in their careers. Admissions can be challenging. but even more so for our leaders whose role is to drive activity and production, inspire a group of advisors to win each day, and hold it together. Take a deep dive into Jason's story and how he has been able to stay on task while taking his school to another level.

The leader is at the center of the institution's power structure; he or she holds the group together, gives it life, leads it toward its goals, and maintains its momentum. A leadership position requires you to handle a problem, a team, or an entire organization in an ethical and successful manner. It is a necessary component when a group of individuals works together to attain a common objective.

Key Topics in this Podcast:

00:00 - Intro

01:32 - What Got Jason McWilliams into Admission Job

01:54 - His Job as Admission Representative

02:41 - Everyone in Admission comes into a Burnout Point

03:07 - DOA Role Relocation Upon Promotion

03:17 - Jason Took a Break from his Admission Job

04:37 - Jason’s Greatest Motivator was his Daughter to go back to the Admission

05:16 - Jason Went to the Admission

06:21 - Importance of Persistence in the Admission Job

06:50 - The role of the Leader

07:33 - The Importance of Training

08:00 - Process of Guiding a Team

09:05 - Political Side of Leadership Role

10:30 - Aiming of Being Top is not Necessary

12:09 - Admission Representatives Refusing Training

13:29 - Jason’s School Process

13:52 - Zoom Call Interview with Applicants

14:31 - Introducing Wonderlic

15:40 - Follow Up is where the Process of Enrollment Falls into

17:45 - Conducting Orientation

19:13 - The Future of Career Education

20:27 - Programs Offered and Its Location

21:08 - Tips from Jason

Key Topics in this Video:

Memorable Quotes from this Episode

“When you're looking at that leadership role like you're, your responsibility is to guide that team, your responsibility is to ensure that your team is successful, not just you, but your team.”

“there's like a step-by-step process, that you have to have that ability to be able to guide your team through it.”

“Once you consider doing the role, it is not just about you. Now, it's about the betterment of the team, it's for the betterment of the school itself.”

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Dayna Lee is the founder of the Savannah Wine Institute. She is also the Managing Director at Metropolitan Wind Group LLC. Lastly, she's the National Director of the International Student Office at the New York Film Academy.

The enrollment process is vital because it ensures that all students achieve the basic standards needed to enroll and gives the institution a chance to get to know the student, his or her interests, and needs.  Depending on the sort of institution, this procedure may include completing an application, taking placement exams, and registering for classes. It makes sure to place quality students.

During the enrollment process, it is essential to establish the interests of all stakeholders to ensure that everyone is on the same page and understands what is expected of them.  It sets an immovable standard and discipline towards the applicants.

Key Topics in this Podcast:

[00:15] - Introducing Dayna Lee

[01:53]  - Dayna’s first Job before working in the Admission

[03:49] - Her First Admission Job and Why She left

[06:10] - The Application Process and the Expectations

[08:32] - How the Process should appear

[11:44]  - The Role of Communication in the Enrollment Process

[13:32}  - The Reason Why Dayna Opened a Wine Company and  School

[16:27]  - Her Realization that Her Passion is in Education and Teaching

[18:52]  - Her Goals for her Company

[22:30] - Listening to Prospects

[23:25] - Dayna’s Thoughts for the Audience

Key Topics in this Episode:

Memorable Quotes from this Episode:

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Nathalie Torrenegra is an Admissions Advisor with New Age Training. She started off on public assistance in order to provide for her child. She was deterined to make a life herself and her family. That's where her journey began. 

An employee may have the exact skills, knowledge, and experience your company requires. They may be intelligent, hardworking, and enthusiastic about their job. They're all great qualities to have, but each can suffer if the employee lacks one crucial skill: time management.

Time management is not about working harder; it is about working more intelligently so that employees do not overburden themselves and put themselves under unnecessary stress. Employees who manage their time effectively will meet deadlines, improve efficiency, be more productive, and produce better work.

In this episode, you will learn the insides and outs of working a double job and how it can be tiring without proper time management and work ethics.

KEY TOPICS IN THIS PODCAST:

[00:00:22] - Introducing Nathalie Torrenegra, an admissions adviser.

[00:04:20] - Nathalie’s job change.

[00:06:38] - Her work ethic at work.

[00:11:00] - Successful examples.

[00:15:20] - Balance between work, home, and personal life.

Key Topics in this Episode:

Memorable Quotes from this Episode:

"I was so ready to work”

“There was no job that I was saying no to”

“You have to have thick skin”

“I find it very satisfying and fulfilling to be able to meet expectations”

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Iasia Gregory has been in the career education industry for over 20 years. She got her start as a telemarketer and has since dedicated her career to helping others find their purpose in life. Iasia loves her job because it allows her to change people's lives for the better. She believes that everyone deserves to know their identity and their purpose in life.

The purpose of a script or call guide is to provide a structure for the conversation and to help the advisor stay on track. However, it is still important to be yourself and to allow for personality to come through in the conversation.

Iasia talks about the importance of bonding with the person you are speaking to on the phone, in the intro, you should be bonding and getting the person to talk. The more information you get from them, the better because it is important to connect with people where they are.

In this episode, you will learn how important it is to build rapport with potential students, and how to do so by asking open-ended questions and bonding with them. Also talk about how important it is to get students to visit the school based on their needs, and how to do so by giving them a reason to come in and visit.

Key Topics in this Episode:

Memorable Quotes from this Episode:

"I really have a passion for changing lives."

"It's so important from beginning to end to remain in that bond, remain getting them to talk."

"What makes you different? There needs to be a specific type of thing that you do with that student over the phone that they don't hear anywhere else."

"If you're not constantly learning, you're not growing."

"If you're not growing, you're not living."

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How to Find Your Life's Purpose and Pursue It with Passion with Kenya Edwards

A life's purpose is unique to each individual. It is that one thing that you feel passionate about and drives you to do more, be more, and live more fully.

Kenya Edwards joined me today to talk about her purpose as an enrollment advisor and how she found passion in her career

Key Topics in this Episode:

Key Takeaways

Memorable Quote from this Episode:

“What gets into your spirit, if it drives you to want to do it, that's really the motivation of why you even seek out having this position” -Kenya Edwards

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Why Admissions Follow Up Is So Important?

No one likes to be ignored, especially after they've taken the time to talk with you. In the business world, follow-up is essential to maintaining relationships and closing deals. The same is true in the college admissions process.

A quick call or email to thank an admissions officer for their time and express your continued interest in the school can make all the difference.

In this episode, I will help you with the process so listen till the end!

Key Topics in this Episode:

Key Takeaways

Memorable Quote from this Episode:

“We're not in the business of trying to convince people to do something better for themselves, but your role is to inspire people to want to make a change. And if you enrolled someone, and you invested all of your time into them, you poured so much into building them, inspiring them, and helping them realize what life can look like after training from your school.”

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