Each week, I give you a world class mentor to prepare you to win the week ahead. Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing. You must know everything about your product and how it will be used before you can hope to build a market leading product. Lisa breaks down for us her product testing process and the strategies used. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: <a href= "https://bit.ly/iconicEE23">https://bit.ly/iconicEE23</a>

Each week, I give you a world class mentor to prepare you to win the week ahead. Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing. You must know everything about your product and how it will be used before you can hope to build a market leading product. Lisa breaks down for us her product testing process and the strategies used. --- Visit My Partners Location Partner: Iconic Offices Claim your free office for a day: https://bit.ly/iconicEE23

Each week, I give you a world class mentor to prepare you to win the week ahead. Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing. You must know everything about your product and how it will be used before you can hope to build a market leading product. Lisa breaks down for us her product testing process and the strategies used. --- Visit My Partners Location Partner: Iconic Offices&nbsp; Claim your free office for a day:&nbsp;<a href="https://bit.ly/iconicEE23" rel="noopener noreferrer">https://bit.ly/iconicEE23</a>

EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care

Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain.

Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.

Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success.

Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.

This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.

Business

Entrepreneurship

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Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.

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EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care

EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care

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