In this episode of The Entrepreneur Experiment, Gary sits down with Laura Dowling — “The Fabulous Pharmacist” — a pharmacist, founder, educator, entertainer, and one of Ireland’s most recognisable health voices.

From 20 years behind the pharmacy counter to running a fast-growing wellness brand stocked in 1,500+ stores, Laura shares the real story behind Fabu Wellness: the failures, the stolen idea, the long nights in labs with breastfeeding babies, the near-quit moments — and the explosive online launch that changed everything.

She reveals how she built a deeply engaged audience during COVID, why simplifying health information is her superpower, the truth about going viral, and how humour, honesty and empowerment built a movement behind her sell-out show Viva La Vulva.

If you're a founder, creator, health professional or anyone thinking of starting something from scratch — this episode will give you courage, clarity and a reminder that nothing is ever “overnight success.”

Show Notes

In this episode, we cover:

• How Laura built her platform by simplifying health information during COVID.

• The power of answering real patient questions and showing up consistently online.

• Why humour is her secret weapon for breaking taboos in women’s health.

• The origin story of Viva La Vulva and how it grew into a national tour.

• The 12-year journey behind Fabu Wellness — including the major setback that nearly stopped her.

• Leaving pharmacy in 2022 to go “all in” and launching Fabu via Instagram Stories.

• Selling out her first launch and securing distribution with Wholefoods Wholesale.

• Scaling to 1,500+ stores while staying authentic and refusing fear-based content tactics.

• Mistakes entering the UK market — and why toning down the humour didn’t work.

• How she handles criticism, customer care, and running a business with her family.

🔗 Links & Resources Mentioned

• Fabu Wellness – https://fabuwellness.com/

• The Laura Dowling Experience Podcast: https://www.youtube.com/playlist?list=PLN4xDBAAv7WCZCJ0VJC8lIXiX8_QtHFZJ

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.