Dr. Katrina Burrus, MCC interviews Donna Serdula who with her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.

• How to optimize your LinkedIn profile to get found.
• Why networking on LinkedIn now is more important than ever.
• How to attract employees with your LinkedIn.
• How to create and update your LinkedIn profile for personal branding.
• What new tools on LinkedIn can you leverage when marketing or developing your profile?
• What recommendations do you give executives about developing their Linkedin profile?

Donna Serdula

A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.

Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

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Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.