Dr. Katrina Burrus, MCC interviews Ernie Sander. Ernie is a senior strategist at Pioneering Collective, a communications agency that provides executive PR, thought leadership, coaching and networking to transform leaders' hard-earned wisdom into heavyweight impact.

• How can executives use storytelling to better connect with their audiences?
• What are three personal stories that all leaders need to be able to tell about themselves?
• Once you start building your personal brand, how do you amplify that work?
• What are the components of a robust social strategy for a leader?
• Why are podcasts an important outlet for executives?

Ernie Sander

Ernie Sander is a former media executive who has worked at big, legacy publications as well as startups, and across different types of digital media. Ernie spent a decade as an editor at the Wall Street Journal, managing teams of reporters and coverage areas. He also helped launch two new sections of the WSJ. After leaving the WSJ, he worked at digital-media startups like GigaOM, Vocativ and NewsPicks, leading content strategy. He has worked in Japan and Hong Kong, and currently lives in New York City.

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