The future of winemaking is moving towards quality over quantity. Both Tom Meadowcroft and Dr. Katrina Burrus acknowledged this shift in consumer preferences towards affordable luxuries and high-quality products.

The challenge lies in the differences between old world and new world winemaking practices.

In this podcast, Tom Meadowcroft, a viticulturist with his own winery in California discusses the evolving trends in the wine industry, emphasizing a shift towards quality over quantity.

He highlights the importance of leadership in the wine-making process, showcasing a collaborative approach in decision-making within a flat organizational structure. Tom also delves into the business aspect of winemaking, comparing the management styles between Europe and the United States.

Overall, the episode provides insights into the intersection of wine trends, leadership strategies, and business practices in the ever-changing world of winemaking.

A must-listen episode.

What You’ll Learn From this Episode

• Discover the benefits of the holistic European winemaking approach that combines viticulture and oenology, compared to the specialized American system.
• Learn about the differences between European and American leadership styles in the winemaking industry, and how collaboration and hierarchy influence decision-making.
• Explore the shift towards quality over quantity in the wine industry and understand how California's position in the global market compares to regions like South America.

"I look at winemaking from the standpoint that people are gravitating towards quality, not quantity.” - Tom Meadowcroft

Excellent Executive Coaching Podcast

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.