November 07, 2023

El Baker: The Power of Art and Adaptability - From Engineer to Mixed Media Artist, Navigating Online Sales and Balancing Creativity with Business Success

51 minutes

Have you ever marveled at the power of art to transport you to different places and times? Then welcome to a captivating chat with the remarkable mixed media artist El Baker, straight from the heart of Austin, Texas. El's journey is a testament to the transformative power of art, and her story is bound to inspire. From an engineer to a stay-at-home mom who painted during nap times, El's passion for art propelled her towards a unique art form during the pandemic, creating intriguing dioramas of Texas scenes.

In a world that's increasingly digital, El's foray into the online art space is a lesson in adaptability. She navigated the online art space, experimented with Instagram and Etsy Ads, and harnessed the power of SEO marketing. Her journey wasn't easy, but it was rewarding. Hear how she fine-tuned her art, aligning it with her audience's interests using search terms. She capitalized on Etsy as a sales channel and made Instagram her platform for connecting with her customers.

But it's not all about the art. El's story is an insightful exploration of the delicate balance between creative work and business. She shares her unique approach to juggling painting, photographing her work, and marketing it on various platforms. You'll be riveted as she shares her strategy for batch work, task prioritization, and the importance of understanding the value of time for business success. El's candid discussion about the challenges in the art industry and her valuable tips for selling art online are nuggets of wisdom for anyone looking to turn their passion into a thriving business. Join us in this intimate chat with El, and be inspired by her journey!

Learn more about El through her site and Instagram

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