Elevate Your Direct Sales Business with Kelly Northcott

Summer is a great time to offer some fun and unique events for your customers in your direct sales business.

In this episode, I give you several ideas for events that you can do to connect with current customers, meet new people, sell products, book parties, and guide people to the next stage of sponsoring.

These events will work with any summer schedule; you can do some of them even when traveling. 

By the time you finish this episode, you'll have several ideas for events moms can bring their kids, too.

You’ll get ideas on ways to collaborate with other direct sellers, such as hosting parties and open houses together, and with other businesses, such as hairdressers, Realtors, and restaurants.

I also talk about how I worked my business when I traveled.

Summer is a great opportunity to do some specialty classes, workshops, and customer challenges to help your customers make more and better use of your products.

It’s also a great time to start doing stop-and-shops, and I give you tips for doing these in person and online.

Play around with these ideas and try some out. You might even want to keep doing some of them throughout the year!

If you have any questions, send me a DM or ask in the FB group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

Summer is a great team-building season because it offers unique opportunities to connect with people and build relationships. Plus, you’ll have some extra tools, such as a new catalog and special incentives from your company.

In this episode, you’ll learn how to get people interested in your opportunity, how to share the information about the opportunity, who to focus on during the summer, and how to help people get started with their businesses.

If you want to build a team, you have to talk about team building, and one of the ways you can do that is by including team building as part of your answer to the question, “What do you do?”

Most direct sellers answer that question by talking about their products. I help you create a team-building answer to this question by giving you this formula:

company + how you help your customers + how you help your team

I’m an XYZ consultant. I sell _______ and help my customers ________, and I help women build XYZ businesses alongside their families.

Most people will be more active on social media during the summer because they are busier and more active. Summer is a great time to connect and engage with people on their posts and to show the lifestyle of a successful consultant on your profile and in your VIP group.

I give you specific suggestions on what to post and how to talk about your business and success without being spammy or braggy. 

I also talk about how to share the opportunity through passive and active opportunity events and suggest who you can focus on to invite to these events.

I talk about the importance of a structured onboarding, launching, and training system.

If you have any questions, send me a DM or tag me on a post in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

Welcome to a new series. This series is about building your business during the summer, and although we’re focusing on summer, you’ll be able to apply what we talk about to the rest of the year. 

This series is about how to build your business alongside your life. This series will help you live the life of a successful direct seller.

In this episode, I walk you through several questions to help you plan for success. 

What do you want (or need) your summer to be?

Summer can be a season of growth, a season to reset, or a season of rest. What area do you want to focus on if you want to grow? If you want to rest, what can you still do so that when you want to get back to your business, you have a business to get back to?

What’s the minimum you want to accomplish in your business this summer?

If you’re having a summer of rest, doing three parties by the end of the summer might be your minimum. If you’re having a summer of growth, you might want to earn the trip or promote by the end of the summer.

Looking at the summer as a whole will allow you to reach your goals and still have a full personal life.

What is the most you're willing to do for/in your business?

How many hours a day/week/month are you willing to work? How many parties are you willing to do? How many opportunity events are you willing to do?

What are your personal and business non-negotiables?

What have you committed to, and what do you not want to miss out on?

Once you have an idea of your non-negotiables, how you define success, the minimum you want from your business, and the most you’re willing to do, line it all up and see how it works out.

What business and personal compromises are you willing to make?

You might not need to compromise, but it’s a good idea to think about this question now when you’re in a good space rather than at the end of August when you’re scrambling to reach your goals.

What creative solutions can you use to reach your goals?

How can you show that you’re living the life of a successful direct seller?

Go on vacation and unplug, or work while you’re on vacation, but let people know you’re living a life of choice.

This summer can be your most successful as long as you’re purposeful about it.

If you have any questions, send me a DM or tag me on a post in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

This episode gives you ideas for how to serve their team without micromanaging them so everyone has a fantastic experience at conference.

Some of the highlights include:

• How to encourage your team to attend conference.
• Communication systems to use before you go and while you’re there.
• Lodging and roommate suggestions to give you space and help them create more connections.
• How to create a home base and networking space.
• How to spend time with your friends outside of your team.
• Goodie bag guidelines and alternatives.
• Suggestions for team gatherings.
• How to use and share leadership perks.
• How to share updates with team members who don’t go to conference.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

Other Podcast Episodes: How to Get the Most Out of Virtual Learning Experiences, Including Conference

Conference is packed full of information, and it can be a little overwhelming to know what to focus on and apply when you get home.

Seeking the answers to three specific questions will help you sift through all the information and create action steps.

In this episode, I walk you through how to create your questions and how to discover the answers to them.

Most of your questions will fall into one of three categories:

• Skill-based questions - how to sell, book, recruit, develop leaders, and use social media.
• Circumstantial questions - how to build your business alongside life events such as moving, having a baby, and having a full-time job.
• Growth-based questions - how to increase your party calendar if you don’t have more open dates, what to train at team meetings, and how to know when to let your leaders lead their teams.

By the time you finish this episode, you’ll know how to fine-tune your questions to get the answers you’re seeking. 

I also walk you through how to use the QR code on Instagram so you can easily exchange information with other conference attendees.

Steps to Share Your Instagram Profile

1. Open your Instagram on your phone.
2. Click on your profile picture on the bottom-right corner.
3. Click on the three lines on the top-right corner.
4. Scroll halfway down the menu that pops up, and click on “QR code”
5. Have the person you’re talking to scan your code, or share your profile with them.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, I share how to set yourself up before you go to conference so that you can hit the ground running when you get back from it.

This episode will help you stay focused while you’re at conference, regroup after you get back, prioritize your business calendar, and process and apply the information you learned, 

I give you three lead lists you’ll want to make before you go and tell you how to use them.

I also give you an overview of how to set up and conduct a conference afterglow meeting for your team. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

This episode will set you up for success, so you’ll have everything you need at the conference.

I give you a packing list and explain why you’ll want the things on the list. I also give you ideas for maximizing your suitcase space and how to help things run smoothly at home while you’re gone.

Conference Packing List

• Carry-on that expands
• Large tote that fits inside the carry-on
• Backpack or crossbody bag 
• A small purse that fits inside the backpack or crossbody bag
• Business casual clothes that don’t wrinkle
• Lightweight jacket, sweater, or wrap
• Comfy shoes
• Exercise clothes
• Bright top if you’re walking across the stage
• Cute pajamas
• Comfy clothes for after-hours
• Flip-flops or slippers
• Bathing suit
• Outfit for a themed night
• Clothes, accessories, or supplies for fun activity
• Hair dryer
• Chargers
• Notebook, paper, pens, Sharpie, Post-its, paperclips
• Notecards and stamps
• Ziplocs
• Supplements
• Umbrella or other weather-related supplies

If you have any questions, DM me on Instagram @kellydnorthcott or ask in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, I give you tips and ideas to maximize your virtual learning experience. Although I focus on conferences, this episode is for all direct sellers because most of your learning throughout the year is a virtual experience through Zoom calls, Facebook lives, and videos.

I outline the two things that were essential to my virtual learning.

Learning with a group of people was the first one, and it held me accountable for coming to the events live or watching the replays in a timely manner. Plus, I got a better understanding of the content that was presented because I could ask my group questions and get different perspectives.

I give you suggestions for how to form a group and how to structure it.

The second thing that helped me was setting up my schedule and environment to minimize distractions and be able to consume the content.

I share ideas for how to do this in and away from your home. 

If you have any questions, send me a DM on Instagram @kellydnorthcott or ask in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

Conference is more than just training. It’s a whole experience.

In this episode, we’ll talk about decisions you should make before you go so you can have an amazing experience on any budget.

I tell you how to save time, money, and stress on your lodging, food, and travel expenses, and how to weigh costs vs. convenience vs. comfort.
 
I give you things to consider when you’re choosing your roommates and how to avoid awkward situations that might arise especially when it comes to money.

I talk about the pros and cons of hotels and Airbnbs and tell you how to decide which is right for you.

I wrap up by confessing one of my biggest regrets and how you can avoid it.

If you have any questions, send me a DM on Instagram @kellydnorthcott or ask in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn

Airport parking: https://www.cheapairportparking.org/ 

TSA Pre-Check: https://tsaenrollmentbyidemia.tsa.dhs.gov/ 

I think every direct seller who wants to be successful should go to conference. I think it’s so important that I put together a whole series about it so you can maximize your investment.

In this episode, I dispel five myths about conference:

Myth #1 - Conference is a revenue stream for your company.
Myth #2 - Attending virtually is just as good as attending in person.
Myth #3 - You have to have a certain amount of experience or success to attend.
Myth #4 - Conference is just a bunch of rah-rah.
Myth #5 - Conference is expensive.

And then, I go through the benefits of attending:

Benefit #1 - You’ll get the big picture of this industry and what’s possible for you.
Benefit #2 - You’ll build connections and relationships.
Benefit #3 - You’ll increase your credibility. 
Benefit #4 - You’ll be immersed in learning without distractions and interruptions.
Benefit #5 - You’ll build momentum.

Conference is for every direct seller. There’s something for everyone, from brand-new consultants to top leaders.

No one is too new or too experienced to go.

Is this episode a sales pitch for conference? Sort of, but I don’t benefit from your going. I think you’ll love it, and I think you should sign up for yours.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops

Learn more about my programs: https://www.kellynorthcott.com/learn