In today’s show, we are putting Ellen Rohr in your passenger seat to discuss charging more than it costs. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of Zoom Drain Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: “Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan, and The Weekend Biz Plan. She also hosts a regular podcast – Behind the Wall – for PHCPPros.com and Unclogged – a Zoom Drain Podcast. Today, Ellen joins the show to discuss how easy it is to get upside down in business and how charging the right price is important to the success and future of a business; and part of this journey is to believe first that you are worth it.