Daniel and Ciaran explore the challenges of email deliverability. It's not enough to just send emails - you need to engage your subscribers from every possible angle, starting with their first impression when they open it up! Deliverability of your emails are heavily dependent on lots of things like list size and frequency as well as the content you use in the email itself. Having a healthy and engaged subscriber list is the key to keeping your email marketing campaign afloat. Find out how you can go about curbing inactive subscribers, ensuring an optimum deliverability rate for all of your emails, and making sure that both business are safe from scammers who might want access to personal information like bank account numbers through fake invoices or surveys. We all know that it’s important to engage and enthralled your subscribers from the first send. But why is this so important? We will discuss how double opt-in processes can help you both improve deliverability while also stopping inactive subscribers and share some technical standards you should apply for better deliverability rates. Email deliverability, safety and security are all important aspects of your email marketing strategy. Luckily there are some simple steps you can take to make sure that these factors remain in tact while ensuring the best possible experience for both you and your customers. Learn how you can protect both yourself as a sender of emails (and messages) but also keep your customers and subscribers safe when they're receiving them. Get the show notes: