Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner!

In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive Global, and Voyage ATL.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.

TAKEAWAYS:

• Marisa starts with telling us that it is important to know our ideal client. She reminds us that there are two many purchase decisions consumers make. They decide that they want what you are selling and then they decide if you are the person they want to purchase from or work with.
• Marisa advises that a great place to start with your messaging is to create a “what I do” statement that is clear, specific, and measurable. She goes into detail about how you can do that.
• Connecting with your audience is not only about getting the ideal client language specific, but deciding how you want to show up. People connect with your personality. We both discussed times we connected with clients because we were just showing up as who we are.

RESOURCES:

Find the blog post that accompanies this episode here

Register for Marisa's Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah here

Download The $80,000 Email template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kylie Kelly is a business coach and maternity leave coach for CEO Mom’s. She is also a podcast host of This Mama Means Business, boy mama of two and founder of The Pregnant CEO Brand. She helps women business owners in all stages of their life, from planning and funding their own maternity leave through to building their perfect audience through a simple virtual summit strategy. She also hosts two summits herself, The Pregnant CEO Summit & The CEO Mom Summit every 6 months.

TAKEAWAYS:

• Kylie’s definition of success has changed over the years. When she owned a wedding photography business, success to her was having a fully booked calendar, working long hours, and living the constant hustle. After she became a mother to two boys, she said that her world completely changed the way she looked at her life and business. Her idea of success changed.
• Kylie’s key to seeing results in her business is dropping the comparison game. She says that your life does have to look a particular way. You have to do what’s best for you and the lifestyle you want to live.
• Kylie says to not get so stuck in the doing that you forget to actually be the woman you want to be. Stop questioning yourself, thinking and feel like you’re missing something and start walking into the women that you want to be.

RESOURCES:

Find the blog post that accompanies this episode here

Connect with Kylie on Instagram

Check out Kylie's Private Podcast Series, The Audience Accelerator

Download The $80,000 Email template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Something that grinds my gears is experts delivering out of date marketing advice.

So in this episode of the 6-Figure Secrets Podcast I’m sharing what we are seeing inside of our own email funnels and inside the email funnels of our clients, that are helping us to sell more of our courses and/or memberships, on autopilot.

As we move closer to the Funnel of the Month Club launch (January 25, mark your calendars!), I want to showcase one of the features I’m most excited about of the membership, which is our email funnel trend reports, through the content in this episode.

In fact, I’m sharing three email funnel trends we’re seeing, not just one!

In this episode of the 6-Figure Secrets Podcast I’m sharing:

• The three email funnel trends I’m seeing in my own email funnels and in the email funnels of our clients, that have helped to increase sales of our courses and/or memberships
• How you can utilize these trends in your own email funnel
• What these trends signal to us, as online marketers

RESOURCES:

Find the blog post that accompanies this episode here

Create a simple email funnel marketing system that sells your course or membership on autopilot, without overwhelming strategies that keep you stuck and drain your time. Join the Funnel of the Month Club as a Founding Member!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

This podcast’s topic seems really basic, but it’s my promise to share with you strategies that help me to create results in my business, and this is something that has helped me feel less frazzled, more confident, and productive in my work day.

I started making my to-do list the night before.

I started doing this because I felt like I was constantly taking in information, instead of putting anything out. I found myself wasting a ton of time during my work day and ending my work day feeling like I didn’t get anything accomplished.

I knew something had to change, and so this was one of those changes!

And so in this episode of the 6-Figure Secrets Podcast I’m sharing:

• Why making my to-do list the night before has helped me to get more done
• Why I started doing this and what I was experiencing in my day-to-day that made me start to do this
• How this habit can help you to feel less frazzled, and more productive and present

RESOURCES:

Find the blog post that accompanies this episode here

Get access to a template of the email that sold over $80,000 worth of courses or memberships last year, and use it in your next open cart sequence or Pitch Sequence, here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Emily is an Instagram Consultant and Business Mentor who specializes in making marketing for your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media + business strategy through 1:1 consulting, team trainings and a low-cost social media membership she co-founded.

TAKEAWAYS:

• Emily’s definition of success has evolved from monetary gain to time gain. When she first started her business it was just to supplement her husband’s income and contribute to the family. Now, Emily will outsource anything and everything she can, so that she can free up her time in any way possible.
• If you are looking to outsource something in your business, Emily suggests you start small with the thing you are the worst at. So take a look at the activities that just aren’t getting done in your business, or aren’t getting done well, and start there.
• Part of Emily’s Find The Minimum (TM) process is identifying the spaces that get you actual results in your business. Identify how your last 3-5 clients came to you, and work through the process of how they became your client.

RESOURCES:

Find the blog post that accompanies this episode

Grab $10 off Emily’s Instagram Strategy Made Simple course using code GIVEME10

Hang out with Emily on Instagram

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Recently I started implementing CEO Weeks every month in my business to give my brain space to think, be creative, and plan.

As you build your business to 6- or 7-figures you’re going to flip between the three roles: a CEO, a business owner, or an employee. And if you can spend more time in the CEO role, you’ll see more growth, faster.

And so in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain to share about CEO Weeks and how they can help you to build your business in a way that allows you to stay more in your CEO role, instead of the role of a business owner or even an employee.

So what a CEO Week does is force you to spend more time in the role of a CEO, which creates more big picture change, which eventually trickles down into all aspects of your business.

In this episode of the 6-Figure Secrets Podcast I’m sharing:

• Why my CEO Days morphed into CEO Weeks
• Why it's important to know if you are operating in the role of CEO, business owner, or employee
• How to track your time and what to track to validate the need for a CEO Week

RESOURCES:

Find the blog post that accompanies this episode here

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If setting a big, audacious goal at the beginning of every year doesn’t get you lit up or intimidates you, I want you to consider setting goals in a different way.

If your goals are constantly revolving around other people taking action, the likelihood of you actually accomplishing those goals is way less likely to happen, because you have no ownership of those goals.

Instead, make your goals you-centered, so that you know EXACTLY what you need to do to make your goals happen, and you can measure the effectiveness of the action you take to accomplish those goals.

So in this episode of the 6-Figure Secrets Podcast I’m diving into:

• The difference between a goal that is focused on other people taking action, and one that focuses on you taking action
• Why actively doing more to hit your goal, isn’t necessarily a good idea and can fast track your burn out
• How to reverse engineer the activity that goes into your goal, and why adding something else into your efforts, could create different results

RESOURCES:

Find the blog post that accompanies this episode here

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Due to a series of life events that were totally out of my control, recently my schedule exploded.

And so while life was happening certain things weren’t getting done in my business, and then when life stopped happening and work started again, certain things still weren’t happening!

My to-do list wasn’t completed at the end of the day and work started piling up.

Why?

Because my time boundaries were no longer being upheld.

So, what did I do? I went back to my time boundaries!

And so in this episode I want to share what they are, in the hopes that you can use these ideas and examples, to help you set firm time boundaries, that help you get the important things in your business done.

In this episode of the 6-Figure Secrets Podcast I’m sharing:

+ how time boundaries make it so that you can actually get work done
+ how to organize your day around your energy levels
+ why setting time goals that require you to work differently, can help you to develop a new skill and see results faster

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/time-boundaries

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Aubree Malick is a boy mom, former teacher, and host of the Freelancer to CEO podcast. Recognized by Yahoo Finance as a Top 10 VA Coach, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith over three years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses from home.

When she’s not supporting her own freelance clients (still walking that walk!) or members of her programs, you can find her looking for her next DIY project, binging her fav reality TV shows, or snuggled up on the couch with her boys.

TAKEAWAYS:

+ When Aubree’s business really started to take off and she surpassed her teaching salary, she had to come to grapple with the pull to do more. She had set out to accomplish this goal, and she did, so why did she want more? After some soul searching she realized that by stepping into her definition of “more” she was paving the way for others to do the same.

+ Aubree contributes most of her success on Tik Tok to the platform’s focus on authenticity. There are no “best practices” when it comes to Tik Tok and the platform is very streamlined, making the focus on creativity the main focus for most creators.

+ At first, Aubree committed to trying Tik Tok out for 30 days and then reevaluating, to see if it was worth her time. What she found is that she loved how supportive the platform is, and she hasn’t looked back!

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/30-day-experiments

Applications are now open for 6-Figure Funnel (and when you apply by December 15, you’ll grab $1,000 off your enrollment!):
http://www.allisonhardy.com/6figurefunnel

Hang out with Aubree on Instagram: https://www.instagram.com/aubreemalick

Send Aubree a DM over on Tik Tok: https://www.tiktok.com/@aubreemalick

Visit Aubree’s website: https://aubreemalick.com

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Recently I was issued a challenge by my coach, that I accepted.

And that challenge was to do 30 days of Instagram Lives, because like most people with the recent algorithm update, my account wasn’t getting as much engagement as it had previously.

Despite it looking like an epic failure on the surface, it was actually a really successful experiment, with some unexpected data points and surprising results.

So, in this episode of the 6-Figure Secrets Podcast I wanted to share:

+ the things that were successful with my 30 days of Instagram Live experiment
+ the things that failed miserably
+ my biggest takeaways and why I would do it again (with some tweaks)

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/my-30-days-of-instagram-live-experiment

Download The $80,000 Email Template:
http://www.allisonhardy.com/80000email

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot