Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Cailen Ascher is an award-winning Business Coach with a 3-day workweek, a mom of two little girls and the creator of Scale-Up Accelerator™ — a program that helps coaches create and launch a highly profitable Premium Group Program that can bring in $100K+ per year with one Zoom call a week.

Cailen has been featured in Business Insider, Huffington Post and Inspired Coach Magazine and has been interviewed on top podcasts like Entrepreneurs on Fire and She Means Business Podcast among many others. She is also host of The Soulful Business Show™ which airs weekly.

Her programs have helped 1,000s of coaches and service providers transform their lives and businesses with her proven strategies for working less, making more and living better.

Cailen lives in Bucks County, Pennsylvania with her husband, two young daughters and a spunky dog named Olive.

TAKEAWAYS:

• Cailen’s business became more scalable when she switched from a 1:1 coaching offer to a group coaching offer. A 1:1 coaching offer is essentially trading time for money and she felt burnt out. Now she does one Zoom call a week for her group coaching clients.
• Shifting to an evergreen model, instead of opening and closing offers for a certain amount of time, allows clients to sign up for her offering 24/7. This also allows the business to be scalable as you can constantly get new clients.
• If you really want to have a scalable business, Ads are the way to go. Cailen and her team have seen huge success in doing YouTube Ads.

RESOURCES:

Find the blog post that accompanies this episode

Watch Cailen’s video training: How to Earn $100,000+/Year with ONE Zoom Call A Week

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

Grab a $7 trial for your first month inside of the Funnel of the Month Club


CONNECT WITH ALLISON:

Follow Allison on Instagram


DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Being an entrepreneur requires you to think about problems differently, and then it requires you to do differently. Which is why it seems so foreign to focus on your time, if you want to make more money.

In today’s episode, I share with you how one of my 1:1 clients got more time back, and made more money, by hiring a VA and spending her time on more revenue producing activities. If nothing less, I hope this episode gets you to start to think about making money differently.

TAKEAWAYS:

• Time is money. When you want to make more money, you should focus on how you’re spending your time.
• Track your time. One way to see how you are spending your time is to track what you’re doing. There’s a great app called Toggl where you can track your tasks throughout the day. I suggest you do this for at least a week.
• As an entrepreneur, you’re creating your own system. So that requires you to think differently than you’ve previously been taught. This might mean that in order to make more money and get time back, you may need to spend money, like outsourcing some tasks that are taking up your time that could be used on other revenue producing activities.

RESOURCES:

Find the blog post that accompanies this episode

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

Grab a $7 trial for your first month inside of the Funnel of the Month Club

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Neill Williams is a Master Certified Life and Productivity Coach through The Life Coach School, host of The 6-Figure Coach podcast and creator of the $10K in 10 hours mastermind.

Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur and employee. Now, she helps too busy high-achieving online entrepreneurs simplify their schedules to 30 hours or less for more time and lifestyle freedom.

TAKEAWAYS:

• Ads and funnels is Neill’s top marketing strategies that works for her when she can’t work. These two things married together simplify business and create an automated system that continues to work for you.
• Data tells the story. Tracking how many clicks through a funnel, sales page or email, tells if your automated system is actually working for you. If you notice things aren’t working, adjust, and keep trying until you find what works best.
• Make sure your call to action is helping you make sales. If the sales page isn’t working, it can feel like the whole funnel isn’t working. Sometimes you just need to adjust your type of call to action, book a call versus a sales page, to see what more people will actually do.
• Set time boundaries. If you are doing a lot of 1-on-1 work, set boundaries around your availability. Don’t burn yourself out. Make the system work for you, not against you.

RESOURCES:

Read the blog post that accompanies this episode

Grab Neill’s resource, 4 Shortcuts to a Killer Lead Magnet

Listen to Neill's podcast, The 6-Figure Coach

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

Grab a $7 trial for your first month inside of the Funnel of the Month Club

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Recently we forced Nora to give up her naps, which means I’ve lost 10 hours of work per week. So I went from a 25 hour work week, to a 15 hour work week. I am working less than I ever have, but my business is still growing. You can still hit your target, but you might have to do something different or learn a new skill. What got you here, won’t get you there. So how can you reach your target goal, while also cutting back on your work hours?

In this episode, I want to show you how to work less hours while still seeing massive growth in your business. The takeaways below are ways that I am able to streamline my business so that I am working a 15 hour work week and I want you to be able to do that too!

TAKEAWAYS:

• Lead generation through Meta Ads. I talked about this in episode 316. I’m committing to leaning in HARD on Meta Ads to generate leads for me. This requires less of my time as the ads are helping bring leads in.
• Collaborations help me get in front of other audiences and is another way to generate high-quality leads and partner with complimentary businesses, and collaborations usually don't cost money.
• Focusing on sales. Keeping the main thing, the main thing, knowing EXACTLY what gets me results. My main thing is email funnels.
• Planning ahead will help cut back your time. Spend time batching your work. Right now, I have a goal of having the podcast batched for 2023 by June 1. This will help me significantly with my time over the summer.

RESOURCES:

To find the blog post that accompanies this episode click here

Listen to episode 316 that Allison references in the episode

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

Grab a $7 trial for your first month inside of the Funnel of the Month Club

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Samantha Burmeister is the founder and lead copywriter at Nomad Copy Agency. At Nomad Copy Agency, every business receives really freakin’ good copy to help them turn their sales process into a hands-off, high-conversion experience.

Sam has worked on dozens of online service provider launches, many of which earn the client six-figures (or more!). Ultimately, her goal is to empower the entrepreneurs she works with to sell more, simply - so that they can focus on delivering and designing their abundant lives.

TAKEAWAYS:

• Make relationships. Networking and creating relationships has helped Sam’s business to scale.
• Create a process and system for your referrals program. The easier you make it for those you partner with, the more likely they are to refer you. Make affiliate programs worth their time to want to refer you.
• Nurture your affiliates by providing them opportunities to network with other people who also want affiliates. Make it a win win for everyone.

RESOURCES:

To find the blog post that accompanies this episode click here

Get your opt-in audited by Sam (for FREE!)

Learn more about Sam's membership, Copy On Demand

You can find Sam on Instagram, LinkedIn, and on her website

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

Grab a $7 trial for your first month inside of the Funnel of the Month Club

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen!

In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.

TAKEAWAYS:

• It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.
• It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.
• Shows my values, without me having to show up on Stories.
• Test the content first in Stories, when it gets engagement, then I turn it into a Reel.

RESOURCES:

To find the blog post that accompanies this episode click here

Follow @shinewithnatasha for Instagram help

Check out an example of a “everything is content” Reel from Allison’s Instagram account

Grab a $7 trial for your first month in the Funnel of the Month Club

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Melissa Mitchell is the Owner of Wandermint Creative, a YouTube video marketing agency and coaching business. She helps entrepreneurs build their social media following on autopilot.

She offers a variety of services including helping clients produce 6 months of specifically written, filmed, and targeted videos in only 3 days that will help them create brand recognition and customers for life.

Her goal is to help all entrepreneurs create simple, repeatable and sustainable systems that make video content creation and lead generation a breeze.

TAKEAWAYS:

• Finding answers to how YouTube can help people grow people’s businesses helped Melissa have success. The definition of success changed for Melissa when it became about how many people’s lives she can affect and how she can help her clients reach their goals and grow their businesses. The larger purpose drives her forward.
• YouTube content can be repurposed. With one YouTube video, you can make up to 26 pieces of content! You can transcribe the video into a blog, retrieve the audio for a podcast episode, make smaller clips to put on your social media platforms, and so much more!
• YouTube brings in organic leads and is a search engine. Because it is a search engine, it’s going to continue to work for you. It brings in organic leads as your YouTube video leads to your social platforms, email funnel, offer links, etc. While the repurposed content on social media platforms, also brings them back to YouTube. This system helps support a never ending search for your content and brings in more leads.

RESOURCES:

Click here to find the blog post that accompanies this episode

Watch Melissa’s FREE training, 3 Secrets to Leverage the Power of YouTube to Bring in Consistent Leads in 2 Hours or Less Per Month

Follow Melissa on Instagram

Register for the Burn Your Launch Calendar and Never Look Back Masterclass

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

My main goal this year is to get my email list to 10,000 subscribers. Why? Because I know, because I’ve done the math, that my email list is my most valuable asset in my business, outside of myself. It’s where my audience buys and it’s where I see the most engagement.

So I did some planning at the beginning of this year and realized that if I am to experience this kind of growth and hit this number, I need to get my lead magnet in front of new audiences. One way to do that is through paid advertising, and for me, that's Meta Ads.

In this episode we are going to talk about Meta Ads (previously known as Facebook and Instagram ads) and how they can help you with your email list which ultimately helps you generate more leads to grow your business.

TAKEAWAYS:

• Know the numbers. It’s important to know what goals you are working towards and getting down to the specifics with your numbers plays a huge role in knowing what activities are going to best serve your business.
• Make growing your email list a priority. If growing your email list isn’t currently high on your priority lists for your business, it’s time to start taking action steps to do that. You own your email list which can be incredibly valuable. My email list is my greatest asset in my business, besides myself.
• Keep the promises you make to yourself. If you want to hit a goal, and the goal is worth it, you have to keep focus and you have to follow through on the things you told yourself you were going to do. This mindset is one of your biggest assets. If you keep letting fear take over, you’re just going to stay where you are.

RESOURCES:

To find the blog post that accompanies this episode click here

Sign up for the Burn Your Launch Calendar and Never Look Back Masterclass by clicking here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com



🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a Small-town, girl mom of 2.

Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.

After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and spend time on what really matters.

That’s why she started KS&Co. and Entrepreneur School, supporting other entrepreneurs chasing their dreams and passions.

You deserve to be successful in your business! Kelly wants you to make your dreams come true! She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.

With an authentic brand and the right marketing strategy customized to you, you will feel unstoppable momentum to make your passion a success!

TAKEAWAYS:

• Give yourself momentum by counting the small wins. Kelly says for her that success can look different for her on different days. One day she feels successful because she got the school lunches together and another day she gets a big client. All of these things are wins that help us feel like we are on the right track. “You build momentum when you stack up your successes”
• Be an advocate for yourself. Don’t be afraid to ask for help, ask people for what you want or to connect with someone that has great potential to be an amazing collaboration. We are too often held back by our fear of rejection or embarrassment. Kelly asks herself, “What’s the worst that could happen?” She shares a great story about a time she got the courage to reach out to a big name in the business world to interview and got an unexpected result.
• Do one simple action a day. Sometimes all you have to do to grow your business is spend 5 minutes connecting with someone or sending that email or sharing that post. One action a day will build your momentum faster.

RESOURCES:

Find the blog post that accompanies this episode here

Follow Kelly on Instagram here

Register for the Burn Your Launch Calendar and Never Look Back Masterclass here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

The idea of selling something everyday has been a part of my brand for years. Who doesn’t like the idea of selling something daily?! But I recently revised the idea of selling. Because my definition of “selling” has changed AND I have the ability to do this through automation. So selling to me used to be dollars in the bank account, but that focus is dependent on other people buying. And I can’t control other people. So I reframed the way I think about selling. In this episode I share with you what I have been doing in my business that is helping me feel more connected to my community and bringing in more sales.

TAKEAWAYS:

• Selling something means showing up and offering something whether that’s through a new podcast episode, creating a new reel, or a pitch email. There are things we can do everyday to reach our audience.
• As I have seen an increase of “selling everyday”, I have seen an increase in engagement. I feel an increase in the community aspect of my business. My clients feel that they know me and can connect with me. So although I don’t know them, the know like and trust factor is being built through this work. And we all know that’s vitally important for sales.
• Commit to selling one thing a day. Sometimes that can be through automation and other times that can be more hands on. Make sure that one person, whether it’s in your email, or on Instagram, or on Tik Tok, wherever you hang out, make sure that one person is invited to get to know you, the work you do, and how you serve your clients today.

RESOURCES:

Find the blog post that accompanies this episode here

Register for the 3 Secrets Behind Burning Your Launch Calendar and Never Look Back Masterclass here

Listen to Episode 307 that is referenced in this episode here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot