Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Molly Cahill teaches health and wellness businesses how to attract and retain clients using Instagram in less time, without obsessing over comments, likes and followers. She is an Alabama native living in Cincinnati, OH with her husband Matt and 5 year old daughter, MJ.

TAKEAWAYS:

+ One of Molly’s measures of success is financial well-being so that she can use her finances as a tool for massive good in the world. She does this by having a charitable giving component set up for her Profit First approach to her finances.

+ Molly’s #1 contributor to her success is collaboration with complimentary business owners.

+ Molly contributes a lot of her collaborations’ successes to niching down. When she finally niched down to health and wellness professionals, she tripled her business in one month! Now, 90% of her 1:1 work comes from referrals.

+ One of Molly’s favorite ways to collaborate is a lead magnet swap with a complimentary business.

RESOURCES:

Find the blog post that accompanies this episode here: www.allisonhardy.com/blog1/collaboration-featuring-molly-cahill

Give Molly a follow on Instagram: www.instagram.com/mollyacahill

Download Molly’s Scrappy Ways to Grow on Instagram checklist: www.mollycahill.com/scrappy

Check out the collaborative Reel that Molly references in her interview: https://www.instagram.com/reel/Ca7jxqMgb83/

Grab Simple Emails That Sell and get access to 20 profitable sales email templates: www.allisonhardy.com/simple-emails-that-sell

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Email Nurture Sequences are often the most forgotten part of an email funnel.

The old ways of just sending your new lead a ton of information somewhat related to the thing you eventually want to sell them, is over.

Like all things, marketing has changed.

Inside of your Nurture Sequence the #1 thing you should focus on is getting your lead (the person inside of your email funnel) to say “YES!” to your course or membership, before you even invite them to join your course or membership.

How do you do this?

By getting them to actually consume the Nurture Sequence.

And how do you get them to actually consume the Nurture Sequence?

You intentionally create and expose gaps that validate the need for your lead to continue to consume your Nurture Sequence.

In this episode of the 6-Figure Secrets Podcast I’m sharing:

+ What gaps are in your marketing
+ How to create them
+ And how getting your lead to consume your Nurture Sequence (through these gaps) it increases sales inside of your email funnel

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/creating-and-exposing-marketing-gaps

Grab Video Email Formula for $50 off! Now through 11.28.22: https://allison-hardy.mykajabi.com/offers/ahe5xXVx?coupon_code=BLACKFRIDAY

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Sindy Warren is a Stanford Law School lawyer, HR expert, yoga teacher, published author, and life and business coach. She founded her business Blue Tree Coaching to help individuals create powerful results in their lives, personally and professionally. She helps women begin the entrepreneurial journey with her signature coaching program, Side Gig School. She also works with established coaches with teams to ensure legal and HR compliance. Sindy has been happily married for almost two decades and has a daughter in college, two stepkids in their 30s, three grandkids, and two fur babies. When she's not working, she's most likely hanging with friends and family, cooking, reading, practicing yoga, or running.

TAKEAWAYS:

+ Sindy’s definition of success has evolved over the years as her business has shown her what type of impact is possible for her. Sindy wants her business to be a beacon of what’s possible, both in the business, and in her life outside of her business.

+ One of the things that has contributed to Sindy’s success in her business is knowing her financial numbers. Having a clear understanding of what’s coming in each month, what’s going out, and approaching money from a very intentional point of view.

+ Another aspect that Sindy has focused on to help her create and experience success in her business is helping her clients to get phenomenal results. She believes that when combined with understanding her financial numbers, it’s created a clear pathway for her to grow her business in a way that produces a stronger return on her investment.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/focusing-on-intentionality-featuring-sindy-warren

Listen Sindy’s podcast, Side Gig School: https://bluetreecoaching.net/podcast

Learn more about Sindy through her website: https://www.bluetreecoaching.net

Find Sindy on Instagram and send her a DM! https://www.instagram.com/bluetreecoaching

Grab The Confidence Code (the book Sindy mentions in her interview): https://www.amazon.com/Confidence-Code-Science-Self-Assurance-What-Should/dp/006223062X

Download a template of The $80,000 Email: https://www.allisonhardy.com/80000email

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Megan Moran is not only a mom to two beautiful toddlers (Jack and Sophia) and a wife to the most supportive husband and business partner, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast, Retreat and Mastermind Host and Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community, and increase their visibility so they can create massive impact with their business, while also being present moms. Because as a third generation mompreneur, Megan is proof that it's possible.

TAKEAWAYS:

+ Before having kids Megan’s definition of success was always based around numbers. After having kids, it’s more centered around ideal days and buying back time and freedom. She views this new perspective as being a more “zoomed out” version of her original numbers-focused goal.

+ Megan’s most profitable and needle moving activity is focusing on connection and visibility. She spends most of her work days building relationships with ideal clients and collaborating with peers.

+ For Megan, visibility means getting out in front of existing audience members and new potential audience members.

+ If you struggle with being visible, Megan suggests you connect to your higher purpose and understand that you are a vessel for that higher purpose. Know that this visibility opportunity is moving you close to the goal that you have, which feeds your higher purpose.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/connection-and-visibility-featuring-megan-moran

Follow Megan on Instagram: https://www.instagram.com/mompreneurguide

Join the Sell More of Your Course or Membership (Without Being “Salesy”) Masterclass here: http://www.allisonhardy.com/sell-more

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I recently had a client hit $25,000 in sales of her course, in the first 60 days of her funnel being live.

And while we’ve had many clients hit big milestones, this is our first to create these type of results in such a short amount of time.

So in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain and share with you EXACTLY what we did inside of her funnel, to help her produce these types of results, so that you can take these ideas, make them your own, and start to create a profitable email funnel.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/how-my-client’s-funnel-hit-$25k-in-sales-in-60-days

Apply for Allison’s done-for-you email funnel creation service: https://forms.gle/obburzKqQT67vBUd6

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Megan Ericson's mission is to help you grow your social media following to grow your business. She's a social media marketer with decades of experience and founder of the Social Growth Society. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time.

TAKEAWAYS:

+ Megan’s definition of success has evolved over the years. It went from something to make some cash on the side and to utilize her brain in-between diaper changes and feedings. Now her definition of success, as her kids are in school full-time, is the ability to bring in full-time income. She no longer is working in the “mom cracks” of her day and has the ability to really focus on growing the business in a sustainable way.

+ The activity that has helped Megan to see and experience success in her business is organic social media marketing.

+ Megan became really good at creating impactful, powerful organic social media campaigns because she had to for her agency clients, most of whom were non-profits with a very small marketing budget. So when it came to her own business, she took what she had experience in, and used it to her advantage, building a thriving following on social media centered around her business and expertise.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/organic-social-media-featuring-megan-ericson

Visit Megan on her website: http://www.meganericson.com

Follow Megan on Instagram: https://www.instagram.com/meganericson

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without being “salesy”: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

After a recent experience of losing my voice and not having any content batched, I’ve decided that it is a company value to have one month of content batched at all times.

No matter what time of the year.

Why?

Because while not posting on Instagram for a day or two or posting a podcast not at the regularly scheduled time isn’t the end of the world, it stressed me out because of how out of control I felt. I was a victim to my own circumstances that I created. It was all self-inflicted!

And if I’m to grow my business, being totally stressed out doesn’t get me there.

So this week’s results-based action item is helping me to have more peace of mind.

In this episode I share:

+ the mindset shift that needed to happen so that I could think differently about why batching content is important to me and my business
+ creating the space so that I have the time to actually batch content
+ the obstacles that I’m overcoming as I’m working through this process, and how you can overcome them too

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/having-one-month-of-content-batched

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without being “salesy”: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Sophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach.

Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages...

She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.

TAKEAWAYS:

+ A little over a year ago Sophia shut down her most profitable component of her business, her agency. It was very profitable, but at the expense of her living to work. Her work/life balance was completely flipped upside down and on a coaching call one day she had a huge AH-HA moment in that she realized she hated her business. Ever since shutting down her agency, she has been more creative, joyful, and even profitable than before.

+ Sophia started a text list to add another layer to her relationship-building efforts in nurturing her warm audience. The first activity she did with her text list with a monthly Q&A to give her audience a taste of what it’s like to work with her.

+ At first, she was really worried that these monthly Q&A’s would take up a TON of time and be a big drain on her energy, but what she found is that the time commitment was actually very minimal, and it is an activity that produces thousands of dollars in sales every month, making the return on her time investment, very worthwhile.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/creating-a-text-list-featuring-sophia-parra

Follow Sophia on Instagram: https://www.instagram.com/sophiaparra/

Get on Sophia’s text list! Text Q&A to 917-810-2418

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without being “salesy”: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Knowing your tipping point in your business can make your business’s revenue more consistent and dependable. One of the symptoms of not knowing your tipping point (or executing it successfully) is feast or famine months, because you don’t know the activity that it takes to produce sales in your business.

Your tipping point is one of the most important data points in your business because it helps you to understand exactly what action you can take to hit your revenue goals.

In this episode I share:

+ how to determine your business’s tipping point (hint: it’s different for everyone!)
+ an example to help you land on, and work through, your specific tipping point
+ how your tipping point may evolve as you gain more clarity on what yours is

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/uncovering-your-tipping-point

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without being “salesy”: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kimberly is a former queen of quit, smile faker, and depression sufferer. For way too long, she lived a life without any joy. Through intense heart work and self-care, she was able to transform her way of living. She is now passionate about teaching women how to cultivate more joy and live out a J.O.Y. Lifestyle.

Kimberly is the founder of Real Connection Ministry, the Women's Virtual Summer Camp Weekend, and the J.O.Y. Lifestyle Festival. She is a devoted Christ-follower who has co-authored 2 devotion books. She's also a wife, mother of 3, and seasonal triathlete.

TAKEAWAYS:

+ To Kimberly, success means enjoying the journey, and enjoying the blessings that come from the journey.

+ If you’re feeling lost or burnt out or prioritizing your self-care is 100% necessary. Kimberly’s favorite self-care strategy is working out. It builds confidence, and if you’re feeling lost or burnt out your confidence has probably taken a hit. It releases endorphins, and it creates a habit of taking care of yourself.

+ Failing forward is something that Kimberly uses in her business to help her create results and experience success. Failure is inevitable. It’s going to happen. But when you can approach failure without it becoming an identity, you can use it to create momentum in your business.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/failing-forward-featuring-kimberly-allston

Visit Kimberly’s website: https://realconnectionministry.com

Hang out with Kimberly on Instagram: https://www.instagram.com/realconnectionministry

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot