Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Recently, as I’ve been shifting my business’s messaging (new podcast name dropping next Monday!) I’ve been doing A LOT of market research.

Market research is important in:

1. validating an idea
2. finding the words that your ideal client uses, and makes sense to them

So this week on the 6-Figure Momprenuer Podcast I’m sharing my absolute favorite way to conduct market research that is in alignment with how I want to show up in the online space and is helping me to get the data and information that I need.

Visit the links below to learn more about:

+ resources for this episode
+ how to apply for an In-Person VIP Day
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode293

Apply for an In-Person VIP Day (spots are filling for September, October, and November!): https://forms.gle/2iGvoL1ALJjjwmpQ7

Check out the Instagram Highlights that Allison mentions in the episode here: https://www.instagram.com/stories/highlights/17977892392612171/

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: https://www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Jill Wright’s passion is helping other busy, overwhelmed and exhausted moms reclaim their connection with themselves so they can participate joyfully in their own lives again.

She knows what it’s like to put her own dreams and goals on the backburner because of the demands of a young family. But here's the truth - it doesn't have to be that way!

Now Jill focuses on teaching other burnt out moms who have lost themselves in the process of parenting how to claim back their lives. Even though your external circumstances are not likely to change, and are often out of your control, you can be empowered to reclaim your joy and find the confidence to go for your dreams.

TAKEAWAYS:

Alignment is when you’re feeling connected to your life, present in your life and experiences, and rooted in your values.

If you’re out of alignment you might experience overwhelm, guilt, people pleasing, perfectionist tendencies, or lack of motivation.

You can choose to reset at any point in the day. Just because you had a bad experience with something or someone doesn’t mean it has to dictate the rest of your day. Create a list of tools and strategies that you can lean on to reset your day.

RESOURCES:

Visit the links below to learn more about:

+ resources for this episode
+ how to connect with Jill
+ the application for an In-Person VIP Day with Allison
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode292

Connect with Jill via her website: www.livingwithheart.ca

Follow Jill on Instagram and send her a DM! https://www.instagram.com/growlikeamother

Listen to Jill’s podcast, Grow Like A Mother: https://open.spotify.com/show/68bDubjzKStmauGr87Utk5

Apply for an In-Person VIP Day with Allison: https://forms.gle/nBKtDaErXxJpvXwY7

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Recently I changed the name of my signature program. And while it’s not a huge name shift, it represents a much larger shift in my business, my focus, and the type of person I am calling into my audience and programs.

I changed the name of my signature program 6-Figure Mompreneur Method, to 6-Figure Funnel.

And so in this week’s 6-Figure Mompreneur Podcast episode I’m sharing:

+ why this shift was necessary
+ what I used to guide me to help me know this was the right decision
+ and my thought process behind this change

It is my intention that through this episode, you too can start to have these conversations inside of your business, if you’re feeling the pull for a change or shift inside of your business.

Visit the links below to learn more about:

+ resources for this episode
+ how to get your application in for 6-Figure Funnel (and snag the $1,000 bonus of done-for-you work by me and my Team)
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode291

Learn more about 6-Figure Funnel and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figurefunnel

Snag Reel Authority here: http://www.allisonhardy.com/reelauthority

Check out the episode that Allison references about shutting down her membership and Facebook Group here: http://www.allisonhardy.com/blog1/episode289

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: https://www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hallie is an affirmation queen, a lover of core values, and a Manifestation & Self-Love Coach, helping people to love themselves unconditionally and create a life they love that is Sassy AF and makes them feel amazing.

As a wife of almost 20 years, mom of 3 kids, and former B2B sales executive, she intimately knows the struggle of feeling stuck and giving her love to everyone else, but herself. She loves to help women get unstuck, find self-love, manifest their purpose, and live this life to the fullest.

She also helps female entrepreneurs thrive as their most authentic selves by showing up online in a way that is simple, sustainable, and fun.

She is the Founder & President of Sassy Healthy Fit, an organization created with the mission to teach as many humans as possible to love themselves unconditionally and create a “F YES LIFE!”, and to make this world a brighter place through each of our unique gifts.

TAKEAWAYS:

Hallie’s superpower is consistency. For Hallie when things feel in alignment, it’s easy for her to show up for them. So her business is an extension of that alignment, and her consistency is a reflection of that work. She allows her business to be easy for her.

Hallie started focusing on Tik Tok when she started to just observe it. She found there was a HUGE lack of content around the topic she wanted to create content around. She also wasn’t seeing a lot of traction and figured that this was an untapped market that she could potentially break into, to grow her audience.

Often we compare Reels to Tik Tok because they are so similar. Hallie describes Tik Tok as more creator-focused, with a strong emphasis on storytelling, whereas with Reels a lot more strategy goes into play.

If you’re feeling overwhelmed by the idea of diving into another platform like Tik Tok, give yourself permission to observe Tik Tok for 2 weeks and then decide if this could be something that moves the needle in your business.

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode290

Download Hallie’s list of 50 Hot Hooks for Tik Tok: https://mailchi.mp/sassyhealthy.fit/tiktok

Follow Hallie on Tik Tok: https://vm.tiktok.com/ZTRfhPr7Y

Follow Hallie on Instagram: https://www.instagram.com/sassyhealthyfit

Get registered for the Fans to Clients Video Series: http://www.allisonhardy.com/fans

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: https://www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

In July I made two pretty big changes in my business within a week of one another.

Change #1: I got rid of my 7+ year Facebook Group, with 5,000 members
Change #2: And I ended my 4+ year membership community, Lead Generation Lab

It was a decision I had been mulling over for over 6 months and it was one of the hardest decisions I’ve ever made in my business.

So in this week’s 6-Figure Mompreneur Podcast episode I’m sharing:

1. why I chose to make this decision
2. the clarity I needed to gain to be confident that this was the right decision
3. and 4 lessons I learned from going through this process

Visit the links below to learn more about:

+ resources for this episode
+ how to get signed up for the Fans to Clients Video Series
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode289

Get registered for the Fans to Clients Video Series: http://www.allisonhardy.com/fans

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: https://www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kristen Van Horn is a time management coach for moms in business. Her mission is to help moms in business prioritize their time and tasks so they can focus on the things that are most important to them in their life and business.

Kristen lives in the suburbs of St. Louis, Missouri with her husband and 2 children. She starts every morning with a run and coffee, and looks forward to their weekly Family Movie Nights, including pizza and craft beer.

TAKEAWAYS:

+ Time management is a skill that you have to learn. As someone who is managing a business, a home, a family, mastering time management can be the difference between you hitting your goals, and you failing month after month.

+ If you find that your to-do list is too long every week and it overwhelms the life out of you, try doing a to-do list dump at the beginning of the week. Write down everything you need to do, so that you are able to, with a level head, what needs to get done, instead of the “shoulds” that we all face every week.

+ When determining the order of importance for tasks on your to do list look at deadlines first. Then once you know the deadlines, put your tasks in order of intentionality and when is the best time for you to accomplish this task, and then schedule it in your calendar or day.

+ If you’re continually not getting everything checked off your to-do list, it’s probably because you’re not assigning enough time to get tasks done. Do a time audit to map out how long it takes to do tasks.

Visit the links below to learn more about:

+ resources for this episode
+ how to connect with Kristen
+ the application for an In-Person VIP Day with Allison
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode288

Connect with Kristen via her website: www.kristenvanhorn.com

Follow Kristen on Instagram and send her a DM! https://www.instagram.com/kristenvanhorn_

Download the Focus Keeper App: https://focuskeeper.co/

Apply for an In-Person VIP Day with Allison: https://forms.gle/nBKtDaErXxJpvXwY7

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

It’s mid-Summer Break here in the Hardy house and this Summer has been the most fun, present, and profitable Summer I’ve ever had.

And it’s not because anything is necessarily brand new. It’s that I’m different.

When Camden (my almost 9 year old) declared that he didn’t want to spend his Summer at camps, we had to regroup, shift, and change a couple of things to accommodate his request. And so that regroup, shift, and change began with me and how I decided to run my home and business.

So in this episode of the 6-Figure Mompreneur Podcast I’m sharing:

+ the nitty gritty deatils on how these 4 things are supporting me in my life and business this Summer
+ why I chose these 4 things as the vehicles to hitting my goals
+ the results I’ve seen from these 4 things and how you can create those results for your life and business too

Visit the links below to learn more about:

+ resources for this episode
+ the application for an In-Person VIP Day with Allison
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode287

Apply for an In-Person VIP Day with Allison: https://forms.gle/nBKtDaErXxJpvXwY7

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: https://www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Naa Ardua Flohic is the creator behind Paper Flo Designs.

She helps crafters learn how to use digital art to make handmade craft projects for their families and friends.

While living in France as an ex-pat mom, she started making digital illustrations (also known as svg files) as a way to use her artistic skills and be creative every day.

She saw that she could reach people with her art and help fellow artists, crafters, and small businesses with their projects.

She started creating .SVG designs and selling them online. She now has over 10,000 sales in her Etsy shop.

All of this while she was still working a 9-to-5 job.

Now she runs her business as a full-time mompreneur, doing school pick-ups and drop-offs and running a household from abroad.

TAKEAWAYS:

Naa Ardua’s superpower is showing up just as she is, especially on video. As she has used video to grow her business and to communicate with her audience and customers, and authenticity has become a value (and a reason why her clients buy from her) in her business.

Naa Ardua has landed on video being the main method in which she communicated with her audience because it’s the easiest option for her. Being a visual person, she finds writing to take more time than necessary and not something she enjoys doing. She’s gone all in on video, which has in turn, helped her to create a loyal audience that buys her products.

Naa Ardua uses video everywhere she is able. From customer emails, to live videos to teach drawing techniques, even podcast pitches (including for this podcast!), she uses video in every format she is able. It helps her audience to see her, hear the passion and tone in her voice, and develop the know, like, trust factor so much faster.

Visit the links below to learn more about:

+ resources for this episode
+ how to connect with Naa Ardua through her website
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode286

Find Naa Ardua on her website:
http://www.paperflodesigns.com

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

We all know that if you want to get more eyes on your Instagram content, you need to create Instagram Reels.

But despite doing “all the right things” on Instagram, do you still have a hard time selling your products or services?

It’s because as business owners using Instagram to build an ideal audience, it doesn’t matter how many people see your content. What matters is that the right people are seeing your content, and your content is establishing you as an authority in your industry.

While trends and viral sounds are fun to re-create and utilize, when the right people see the right message, the “know, like, trust” factor happens and it happens fast! Turning your Instagram account into an organic lead generator.

So how do you do this? Authority-building Reels.

In this episode of the 6-Figure Mompreneur Podcast I’m sharing:

+ how you can build authority through simple, face-to-camera Reels
+ how these types of Reels are different from the type of content you’ve seen on Instagram Reels
+ and how to utilize these types of Reels to generate leads organically on Instagram

Visit the links below to learn more about:

+ resources for this episode
+ Reels Authority, Allison’s brand new digital product that can help you to create simple Instagram Reels that sell your products and services
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode285

Learn more about Allison’s brand new digital product, Reels Authority, and how it can help you create simple Instagram Reels that sell your products and services: http://www.allisonhardy.com/reelauthority

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here.

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Robin Rhine McDonald is a Holistic Health Coach with a passion for supporting women to have the energy and vitality to live out their unique calling. She loves to help women ditch chronic dieting and disease for holistic health and wellness. She mixes spirituality with her study of integrative nutrition to create a grace-based approach to nutrition and lifestyle that breaks shame-cycles and creates freedom, confidence, and ultimately, sustainable results.

TAKEAWAYS:

+ When it comes to making time for our wellness and energy levels Robin notices that many mompreneurs know it needs to be a priority, but many do not actually make it a priority. The actual prioritization doesn’t happen. The way you make it a priority is starting to take action consistently, even when it’s hard, you’re not seeing results, and it’s uncomfortable. Small action, when implemented over time, produces results.

+ A lot of times women don’t hit their wellness goals because they aren’t connected to them. Superficial goals like “losing 10 pounds” doesn’t tie any reason to the goal. So the habits to get to the goal are perceived as hindrances. If you have a goal of doing a day hike with your 10 year old and not feeling exhausted, losing 10 pounds now has a reason and a purpose, making the habits that need to be established to hit that, much more likely to stick.

+ If you’re telling yourself that you can’t take care of yourself, because you need to serve others first, a mindset shift needs to happen. A lot of heart-centered entrepreneurs think that serving others comes at a sacrifice of themselves. When the reality is that in order to serve others well and in ways that they need and deserve, you need to first serve yourself. Putting your health on the back-burner makes it so that your output isn’t what you need it to be in order to accomplish your mission.

Visit the links below to learn more about:

+ resources for this episode
+ how to connect with Robin and watch her Masterclass
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode284

Watch Robin’s Masterclass, “How to prioritize your health amidst the chaos without added stress”: ​​You can find it here: www.madewellhealth.com/priority

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to Apple Podcasts and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot