Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Tracking your email’s open rates is a piece of data every online entrepreneur should do, and continually work on improving.

Why? Because small hinges swing big doors.

Meaning, you can increase eyes on your content with small, subtle changes. When you can increase your open rates it means more people open and consume your email.

And, energetically, if you’re going to be spending time on email marketing, don’t you want it to count?

So in this week’s 6-Figure Mompreneuer Podcast I’m diving into three ways that you can increase your email open rates.

Visit the links below to learn more about:

+ resources for this episode
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode283

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

Snag a 30-day free trial of ConvertKit through Allison’s affiliate link:
https://convertkit.com?lmref=WOuchw

Use the American Institute’s Headline Analyzer:
https://www.aminstitute.com/headline

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author.

For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch.

Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

TAKEAWAYS:

+ Branding is the reputation you have with your audience. It’s the words they use about your business when you’re not in the room.

+ Branding isn’t your logo, your colors, your fonts, your website, or your social media. They are expressions and demonstrations of your brand.

+ In a noisy marketplace, a brand is important because it increases the perceived value that you have. When you are clear with who you are and what you stand for, it makes the right people come to you, and they are excited to spend money with you. Which gives you a lot of pricing power!

+ When you have strong values, it makes it easier to create a community. And when you can create a community around your values, it creates loyal followers and clients. People want to align themselves with people who think, feel, and act similarly to how they do, so when you can offer that up, it makes your business about more than just your products or services.

Visit the links below to learn more about:

+ resources for this episode
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ how to get a FREE week of coaching with Allison in the DMs

RESOURCES:

Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode282

Connect with Mallika on Instagram:
https://www.instagram.com/mallikamalhotra.co/

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

Snag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As we wrap up the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast, I’m switching up things a bit and doing an Ask Me Anything episode!

Last week our listeners submitted questions they wanted to hear the answers to, and so today I’m answering some of my favorites!

I’m diving into topics like:

+ If Reels are the only type of content you should be posting on Instagram.⁠
⁠+ Why leaning into an email funnel feels so friggin' scary.⁠
⁠+ Why I don't show up on Facebook that much anymore.⁠
⁠+ How to turn off your business brain. ⁠
⁠+ How to make things that you have to do in your business, that you don't love, feel not so burdensome.⁠
+ And many more!
⁠
Visit the links below to learn more about:

+ resources for this episode
+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode281

Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Before you roll your eyes at the topic of this episode and say, “I’m busy, I don’t have time for a morning routine!” hold the phone. I’m not about to share with you a morning routine that will require 3 hours from you each morning. No one has time for that! Especially during the Summer when kids are home and your schedule is unpredictable.

A morning routine can fast track your success in your business and at home, by helping you to see the bigger picture, attracting more of what is working into your life, and help you to set intentions in how you want to live your life, raise your kids, and run your business.

In short, a morning routine puts gasoline on the fire that is already burning inside of you and helps you to see the next logical steps for you, based on your goals.

So in this episode of the 6-Figure Mompreneur Podcast I’m sharing:

+ tools you’ll need to make a morning routine a success for you as a busy mompreneur
+ why a morning routine can actually serve you and help you to get to your goals, faster
+ my morning routine framework and how you can make it your own

Visit the links below to learn more about:

+ resources for this episode
+ how to learn more about the 6-Figure Mompreneuer Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode280

In the episode Allison references another episode about writing down your goals as if you’ve already accomplished them, you can find it here:
http://www.allisonhardy.com/blog1/episode256

Learn more about the 6-Figure Mompreneur Method and how it can help you scale your online coaching business:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Our season of life determines A LOT in terms of how we run our business.

I find that a lot of mompreneurs feel guilty or frustrated about how they work because they are comparing themselves to someone else who they see or know on the internet, who is in a very different season of life, have a different support network, and/or a different business model.

Honoring your season means that your business fits into your life, not vice versa. Because your business has to actually work for you. If it doesn’t work for you it won’t work for anyone else.

So when examining your business and mashing it up with your season of life, it’s important that you’re able to differentiate the “shoulds” from the “needs”.

In this episode of the 6-Figure Mompreneur Podcast I’m sharing:

+ the four areas of your business that need to shift whenever you have a change in season
+ factors to think about to land on a method or business model that work better for you during that season
+ how to know if what you’re doing is a “should” or a need

Visit the links below to learn more about:

+ resources for this episode
+ how to learn more about the 6-Figure Mompreneuer Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode279

In the episode Allison references another episode about time and guilt, you can find it here:
http://www.allisonhardy.com/blog1/episode276

Learn more about the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast!

The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home.

In this week’s episode I’m sharing how you can replace yourself in your business.

And I know, every time I say things like this, I get A LOT of push back. But here’s the thing, if you want to scale your business to 6-figures (and beyond) without working more hours, you have to find ways to leverage the time you do have, or replace you entirely.

In fact, YOU might be the bottleneck in your business if you’re not seeing the results you want to see, regardless if you realize it or not.

So in this week’s episode I’m sharing:

+ why you’re constantly trading time for money, or vice versa
+ how an email funnel could help you to get better results, with less work
+ funnel math and how to understand your numbers better

Visit the links below to learn more about:

+ resources for this episode
+ how to enroll in the 6-Figure Mompreneuer Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode278

Enroll in the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast!

The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home.

In this week’s episode I’m sharing more about how to get off of the free content consumption train, and into action that actually produces results in your business.

Oftentimes I find that when mompreneurs aren’t hitting their goals, it’s because they are consuming A LOT of free content. Now I’m not anti-free content (you’re consuming free content from me right now!), I’m anti-consumption without intention. Sometimes consuming free content can create bright shiny object syndrome, comparisonitis, and distractions that unnecessarily throw a wrench in our plans.

So in this week’s episode I’m sharing:

+ why you need to be intentional with consuming free content
+ how consuming free content can keep you stuck
+ and when is it a good choice to consume free content

Visit the links below to learn more about:

+ resources for this episode
+ how to get registered for the 6-Figure Funnel Workshop Series
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode277

Get registered for the 6-Figure Funnel Workshop Series: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast!

The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home.

In this week’s episode I’m sharing the three areas that you need to establish firm time boundaries around, so that you can actually get work done this Summer.

And oftentimes, what I find with my clients, is that you’re not getting anything done because of guilt. Guilt manifests itself in such bizarre ways that you can start to self-sabotage, without really realizing that you are doing it.

So in this week’s episode I’m sharing:

+ the three places where you need to establish these boundaries
+ why we feel so much guilt around these areas
+ and how to break cycle of not getting anything done and honor your priorities

Visit the links below to learn more about:

+ resources for this episode
+ how to get registered for the 6-Figure Funnel Workshop Series
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode276

Get registered for the 6-Figure Funnel Workshop Series: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome to the fourth episode in our Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast!

Through the Summer Break-Proof Your Business Series it is our goal to feature topics that are actionable, simple, and most importantly, designed to help you, as a busy mompreneur, enjoy the heck out of your Summer! We want to help you not only survive this Summer, but to help you thrive this Summer in business and at home.

In this week’s episode we’re chatting through how to pay yourself more with CPA and Profit Strategist Belinda Rosenblum.

Belinda helps busy female coaches and experts sustainably scale their revenue AND profits by upleveling their financial systems and strategies and stepping into the CEO role. She believes it’s time female entrepreneurs feel worthy and safe with money, finally enjoy the freedom they started their business for in the first place, AND consistently take home the money they want each month. (It is possible!)

TAKEAWAYS:

+ We are not taught how to be a CEO in school, we’re taught how to be pemisssion-based employees! Operating your business from a place of a CEO requires different thoughts and actions than an employee.

+ Knowing your numbers is the first step to paying yourself more. This includes projecting how much money you’d like to bring into your family each month, what your business’s expenses are each month, and how much revenue that will require from your business. Once you know the revenue, you can start to reverse engineer a plan.

+ When it comes to taking action on your plan, it’s important to note how you’re doing the work. Is it in alignment with how you want to grow your business? Is it allowing you the freedom or flexibility you want? Does it seem like a good flow? As important as your goals are, the activity has to support your life.

Visit the links below to learn more about:

+ resources for this episode
+ snag your FREE ticket for the Income and Impact Summit
+ how to connect with Belinda

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode275

Snag your FREE ticket for the Income and Impact Summit here: http://www.allisonhardy.com/incomeandimpact

Download Belinda’s 5 Best Ways To Create Consistent $10k+ Cash Months Guide:
http://ownyourmoney.com/revenue

DM Belinda over on Instagram and say hi!: https://www.instagram.com/ownyourmoney

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast!

The goal of Summer Break-Proof Your Business Series is to help you not only survive this Summer, but to help you thrive this Summer in business and at home.

In this week’s episode we’re chatting through batching your social media content.

In this episode I’m not talking about your core content content (that’s episode 273’s topic, you can find that here: http://www.allisonhardy.com/blog1/episode273), instead I’m diving into social media content.

Social media content is a bit different for everyone in that we all like to create and consume social media content differently. So in this episode I won’t be giving you a step-by-step process, like I did in episode 273. But what I want to do in this episode is help you come up with your own methodology for batching your social media content, that is sustainable.

Visit the links below to learn more about:

+ resources for this episode
+ snag your FREE ticket for the Income and Impact Summit
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode274

Snag your FREE ticket for the Income and Impact Summit here: http://www.allisonhardy.com/incomeandimpact

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot