We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.

In this episode we discuss:

• The benefits of doing away with weekly newsletters
• Be hyper specific with your targeted messaging
• Identifying customers’ pain points
• Practical tips for drafting genuine and engaging newsletters 
• Making marketing materials more fun

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