I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

If your open rates are dropping, it’s not just an algorithm problem—it’s a strategy problem.

The real issue isn’t Gmail tabs or privacy updates. It’s how we’ve been thinking about email in the first place. In a world where everyone’s inbox is overflowing, the old model of broadcasting to the masses is breaking down—and what’s replacing it is something deeper, smarter, and way more effective.

In this episode, I’m pulling back the curtain on what’s really happening in email marketing right now, and exactly how to pivot if you want to keep seeing results. It’s time to stop chasing open rates—and start building a business that thrives on real relationships.

Here’s what you’ll learn:

*Why the “grow your list at all costs” strategy is hurting your business
*The surprising technical setup that can instantly improve your deliverability
*How to clean and segment your list for better engagement (and more sales)
*The secret behind my 70% open rate TruthBombs email—and how to create your own
*A simple mindset shift that can change your entire approach to marketing
*Why scaling in 2025 is all about depth, not volume

Key Quotes:

“If your email strategy is built on sending mediocre content to huge lists of lukewarm subscribers, you're going to lose.”

“Smaller, more intentional audiences are outperforming massive lists—because they actually want to hear from you.”

“The email deliverability crisis isn’t a crisis—it’s a course correction.”

“Stop worrying about your open rates. Start focusing on your relationships.”

Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz