Hi friends! Before I head off for a quick break, here is what I’m chatting about today in Emma Diaries;

Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?

I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.

First girls trip since 2022: Leavenworth

This Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it’s also beautiful to visit during the summertime.

Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.

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