Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives. Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme. How do you go about convincing busy staff members and academics that helping you to share great content about your organisation is a beneficial activity for them to invest their time into? If you are looking at any employee social engagement at scale, Alistair has some great pointers and key learnings that will help you to build a useful and engaging internal advocacy programme. Listen in and learn how to engage at scale. Useful Links Hootsuite Amplify >Hootsuite The University of Manchester   Alistair Beech   James Baker