n this inspiring episode of “Trades Talk,” we delve into the remarkable journey of Lisa Choate, who has recently taken a bold step by buying out her partner at West Coast Mechanical Insulation (WCMI). A woman-owned business since 2007, WCMI stands at the forefront of innovation in the mechanical insulation industry. 

 

Lisa, with her rich background in high-tech sales, brings a unique perspective and set of skills to this traditionally male-dominated field. Join us as Lisa shares her experience transitioning from the high-tech world to leading a specialized trade business. 

 

She discusses the challenges and triumphs of navigating this significant change, her vision for the future of WCMI, and her commitment to maintaining the company’s status as a leading woman-owned enterprise in the trade industry.  

 

Throughout the conversation, Lisa offers insights into the importance of embracing change, the value of diverse leadership, and her strategies for business growth in a competitive market. This episode is not just a story about a business acquisition; it’s about breaking barriers, pioneering progress, and shaping a new future in the trades. 

 

Whether you’re a budding entrepreneur, a trades professional, or someone interested in the dynamics of business leadership, Lisa’s story is sure to inspire and enlighten.

 

Links to Lisa:

 

http://wcmi-inc.com/ 

 

LinkedIn: 

 

https://www.linkedin.com/in/lisachoate?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app