Empowering Women in Real Estate® - The Podcast with Karen Cooper

Good morning and welcome! Episode 50 features a fantastic overview of: 1) how to understand where your business comes from and 2) how to shore up those channels. Thanks for tuning in!

A pillar of your business is literally something that holds your business up. So, your pillars are going to be the way business comes in. You'll have about 3-4 different pillars.

First, Karen talks about tracking our business sources. This will be so helpful to enable you to pull reports and analyze your incoming referrals.

Let's take a look at your possible pillars:

Database referrals

Geographic farm

Social media

Vendor relationships

Open Houses

Expired Listings

Whatever pillars you choose (or whatever pillars have chosen you!) just remember that your business will grow from small activities done consistently.

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. We are 17,000 members strong and we want you to join us!

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Welcome to the podcast today! It's episode 49 and Karen is talking about keeping boundaries in the real estate industry to protect your personal life and enhance your professionalism.

You'll learn how to better respect your own personal time, how to prioritize prospecting in your day, how to schedule appointments and how to refer to your personal time commitments.

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. We are 17,000 members strong and we want you to join us!

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Now is the time to plan your holiday pop bys and cards. You still have time! Karen walks us through what Platinum Group does each year to celebrate their clients and what she does personally each holiday season to make sure she really gets to enjoy the season with her family.

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Every agent needs an awesome customer care coordinator! Meet Melissa, Karen's powerhouse assistant! You may see a day when you NEED a Melissa. Listen in to find out how to prepare for and hire your own rock star.

Step 1: As you find yourself getting more and more busy, write down the tasks you do and the steps involved in each.

Step 2: Decide which tasks you don't have to do yourself

Step 3: Write a job listing that will attract the right assistant for you. Include in that listing, a specific instruction for them to do so that you can automatically filter through the applicants based on who completed the instructions.

Melissa is fantastic. She anticipates what Karen will need and she just does it. Working with her is a dream. Start taking the steps today to be ready for this kind of amazing partnership.

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

There is room for every good, hard-working agent in the real estate industry. That's what we love about it! There are plenty of transactions to go around; you just have to get your name out there.

Karen encourages the use of free social media and other low-cost options like postcards, flyers and brochures.

Postcards

Here's the thing: yes, they'll probably throw the postcard away, but at least they'll see your name and face, if however briefly, to remind them of you. Karen uses My Marketing Matters for her postcards.

Flyers and Brochures

For any listing or open house, the first batch of flyers you go through will be snatched up by the neighbors. And that is totally fine with us! They are seeing your beautiful work and seeing your name.

Other creative ideas are to do joint offers and promotions with vendors and to keep working the rental market. Working with renters essentially means getting paid to practice your craft.

In real estate, honestly, it's more cost effective to be all in. So as you work toward meeting your transaction goals, just know that your cost-per-use is going to get better.

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Imagine if you spent 1 hour per day prospecting. How would that affect your business in 2021?

This is the mindset Karen wants us to adopt as we do our third quarter review. What can we improve in fourth quarter that would really pay off next year?

It takes repeated work over time. There's really nothing in our business that we just do one time so let's keep at it!

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Karen's back with another inside peak into how she manages her business. Today in episode 44 she's tackling the topic of weekly planning.

Karen uses the Emily Ley Teacher Planner. Karen loves it because it shows the whole week at-a-glance and each day has 6 sections.

Have an ACTUAL plan for how and when you utilize social media. As much as we complain about how social media is too time consuming, mindless or complicated, it is a huge part of how we function in real estate. Schedule out your posts and set aside time to be social on social!

We really don't like the feeling of scrambling and feeling behind, so let's take charge. In at least one area at a time, begin to plan your week for success!

Thank you for tune in! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Let's play a little game!

How many emails do you have in your inbox right now?

Wait... this game isn't fun at all. Okay that's precisely why Karen is talking to us about inboxes today. She is circling this task herself and so she's walking us through her process.

Join us today for the steps you can take to turn your inbox from a scary jungle to an organized delight!

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

No one rocks a hand-written note like Karen Cooper! Thanks for tuning in. We're so glad you're here to chat about the ways to streamline your hand-written note game and all the reasons why you should take up the lost art. Jackie Fields is joining us, too so you're in for a real treat!

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.

Today we're talking in depth about Empower Coaching so you can get the most out of this wonderful program. The time has come to re-launch. The cost is $59 per month and there is no commitment. So join us in doing the work to build amazing businesses!

Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her team on Instagram or on her personal Instagram account at @karen.w.cooper.