Physical therapy isn’t a reimbursement problem...it’s an attention problem!

If you’re not winning attention, you’re already losing!

We explore why PT is now competing in the attention economy and what that means for clinic owners and clinicians.

From gamifying clinics with leaderboards to a “Quest Diagnostics” model for movement testing, we ask a bigger question as well. Why does our profession move so slow while everything else moves fast?

The clinics that win next won’t market better. They will capture attention better!

👇So is PT ready to think bigger, or are we stuck playing small?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:57] – Motion Capture Debate

[03:12] – Monetize The Gadget

[03:36] – Out of the box opportunities in PT

[05:03] – Ideas Find A Home

[06:38] – Adoption and Moving Faster

[09:00] – Steal Attention Strategies

[15:37] – Standardizing Fitness Games

[16:42] – Trivia Night Clinic Rivalries

[20:11] – Filming content and Team Culture

[21:20] – Movement Olympics Brackets

[23:11] – Clinic Scoreboard

[23:30] – Chive Style Clinic TV Network

[24:59] – Hijacking Sports Commercial Breaks

[27:54] – Hooks And Attention Psychology

[29:55] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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