Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art.

Fast forward to 2026, and Florence Art & Drawing is her online art school, launched in 2020, selling classes and instruction. Her 10-person team includes web developers, instructors, and support staff.

In this episode, she shares her tactics for course content, customer acquisition, hiring, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/engineer-quits-launches-online-art-school

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******
Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com