Summary

In this episode, Chad Burmeister interviews Bryan Hayes, founder of Elevate X Sales, about commercial real estate marketing and the role of AI in the industry. They discuss the potential of conversation AI to assist salespeople in setting meetings and warming up leads. They also explore the challenges and opportunities of implementing AI in commercial real estate, including the fear of AI replacing human brokers. Brian shares his vision for the future of AI in sales training and the importance of AI augmenting human capabilities rather than replacing them.

Takeaways

Conversation AI can assist salespeople in setting meetings and warming up leads in commercial real estate.

Commercial real estate is a late adopter of AI due to fears of AI replacing human brokers.

AI can enhance sales training by providing virtual meetings and grading body language, tone, and voice.

Conversation AI can be a cost-effective and efficient method for lead generation in commercial real estate.

AI should be seen as an augmentation of human capabilities rather than a replacement.

Chapters

00:00

Introduction and Background

02:24

Bryan's Journey from Navy to Sales

03:22

Excitement and Challenges of AI in Sales

05:30

The Potential of Conversation AI in Commercial Real Estate

07:09

ROI and Comparison to Traditional Lead Generation

08:34

The Fear of AI in Commercial Real Estate

09:51

The Impact of AI on Bryan's Business

12:00

The Future of Conversation AI

14:12

The Importance of Consistency in Sales

15:36

AI as an Augmentation, Not a Replacement

19:00

Affordability and ROI of Conversation AI

21:27

The True Cost of Human Sales Calls

23:39

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