What is one new student worth to your business?

I must admit, it always surprises me that rarely do I meet people who actually know the answer to this crucial question.

Let's work it out together at the most basic level: one student doing one weekly class for the year for 40 weeks is a nice easy place to start. Let’s say you classes are $12 per week, across 40 weeks of the year.

One student, doing one class per week is going to bring in $480.00 each year.

Now let’s imagine this once-per-week dancer joins your studio at the age of 3, and graduates when they are 18. That once-per-week dancer has a lifetime value of $7,200. And guess what we haven't included? All the other products and services your dancers buy.

- Additional classes.
- Costumes.
- Merchandise.
- Recital tickets.
- Camps.
- Birthday parties.
- Private lessons.

With all of these inclusions, the average lifetime value of your once-per-week student is between $20,000 to $30,000.

Now, would you agree that this is an important number to know? Having this number at the forefront of your mind will drive you to do better, more intentional marketing. As the CEO of your studio, you need long-term thinking, not short-term.

You need to be making decisions for your next three years, and that's why your marketing strategy is so important.

In this video training, I walk you through the formula to work out your own student lifetime value, and share with you the #1 strategy that most studio owners are missing out on that will bring dancers through your doors 365 days of the year.

Once you’ve watched the video, make sure to download our free 11 Step Enrollment Checklist - dsoa.com/checklist

This free checklist reveals the 11 essential steps you can take RIGHT NOW to dramatically increase your new student enrollment.

Inside You'll Learn:

- The critical first step after receiving an inquiry that will get the student and parent excited to try out your studio.

- Exactly when and how often to follow-up with new parents to make sure they feel connected to your studio and eager to enroll.

- My "secret sauce" to mixing emails, text messages, and phone calls just right so that students and parents will feel connected with you from the first inquiry.

Click here to download your free copy today! dsoa.com/checklist