In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the power of niche marketing for real estate agents. They discuss why specializing in a particular market—whether geographic, demographic, or lifestyle-based—can lead to higher success and greater profitability. Kyle shares key insights on how to determine if a niche is right for you, how to use AI to research total addressable market (TAM), and how to create targeted marketing that resonates with your ideal clients. They also emphasize the importance of networking, leveraging social media, and committing long-term to a niche before pivoting. If you're looking to refine your strategy and build a more focused, profitable real estate business, this episode is packed with actionable takeaways.

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