Joshua Latimer started his window-washing business with nothing, but through his wisdom and efforts, he became a successful serial entrepreneur who helped many people become millionaires. Despite having five kids, he has launched a number of hugely successful businesses, making him my definition of a genius. With his ability to challenge your beliefs about entrepreneurship, abundance, business, and success, this episode is sure to blow your mind! I know you want to succeed, that is why you are still reading, I assure you that if you are committed to making that happen, you will tune in to today's episode and absorb the wisdom he will share because I guarantee that you will be able to get a million dollar's worth of value by listening.  

Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs.

  “When you explain to people what you do, don't just tell them the name of the service. Stop selling services and start selling stacks. You need to stack your value.” 

– Joshua Latimer 

   Topics Covered     00:12 – “If you don’t know who he is, you will. He drops mind-bombs, and he has this way of creating proprietary language when he speaks.”    Introducing today’s awesome guest, Joshua Latimer, while talking about the stages of businesses    05:45 – “I sold it because it’s not the greatest business model in the world; it’s just not. It’s a perfect training wheels business.”    In spite of the fact that his service business was thriving at the time, Josh explains why he sold it.    12:09 – “You want your pricing to actually reflect the future version of your company.”    We talk about the typical EBITDA of a 1.5 million dollar company, along with tips for getting a multiple of four to five at the exit.   17:36 – “Price objections are a derivative of expectation.”  If you get price objections when you are growing your business, how can you change the outcome?   30:36 – “Instead of trying to get money, there are four things you should try to obsess about the goal of getting instead of money that automatically give you money. So if you get these four things, money will happen to you.

Is money the only thing you should focus on? If you want to succeed and think about how to get money, Josh recommends having these four qualities. This is what he refers to as success derivatives, which will help you achieve victory.

   Key Takeaways    “For a lot of people, the service business is where they learn business…but what you’ll also learn as you eventually have success with your service company is that it’s not the greatest business model ever. I’m not disparaging it; it’s just not.”    “If you think that you have to be the cheapest, well, you’re literally destined to just struggle, and it’s going to be harder for you.”    “Stop selling services and start selling stacks. You need to stack your value…Money is the byproduct of being a value creator in the marketplace, for your customers, and for your employees. Money happens automatically when you’re a person of value and enthusiasm.”    “You got to stop trying to get money to make a lot of money.”          Connect with Joshua Latimer    YouTube: https://www.youtube.com/@JoshuaLatimer   Facebook: https://www.facebook.com/people/Joshua-Latimer/100006782565455/   Instagram: https://www.instagram.com/meetjoshlatimer/       Connect with Keith  Facebook: https://www.facebook.com/thelandscapingemployeetrap  Instagram: https://www.instagram.com/keithkalfas/   YouTube: https://www.youtube.com/@keith-kalfas   Website: https://www.keithkalfas.com/         Resources/People Mentioned: My Website:   https://www.keithkalfas.com/ Brian Haggerty: https://www.linkedin.com/in/bchaggerty/  Tommy Mello: https://homeserviceexpert.com/  Ballard: https://www.ballard-inc.com/   Jill's Office: https://www.keithkalfas.com/blog/jillsoffice