In today's discussion, we delve into the true essence of success and wealth, going beyond mere desires and materialistic pursuits. Throughout the episode, we explore the importance of expertise, leveraging a service business, anchoring people to higher prices, and controlling the sales process. We uncover the three-step pricing process, strategies to enhance the value of a service, and the ways in which high prices can protect and simplify marketing efforts. 

 

"This is the point, desire alone is almost worthless. But wanting to have lots of money doesn't mean anything. " - Joshua Latimer

Topics Covered: 

• Expertise for different things
• Leveraging the leverage of a service business.
• Anchoring people to higher prices and controlling the frame through the sales process.
• The three-step pricing process.
• How to improve the value of a service.
• Why high prices protect and make marketing easier.
• Confidence, consistency and clarity are key to a successful business.
• The dunning kruger effect, the super smart, introspective person.

Key Takeaways "This is the point desire alone is almost worthless. But wanting to have lots of money doesn't mean anything. Everybody wants that. You know, you got to stop trying to get money to make a lot of money. That's a whole mind bomb like poor people chase money, right? Tommy Mello has never chased money. He is chasing a vision. He's building a machine. It's He's obsessed with his teams. He is literally authentically obsessed with helping them get ahead with it." - Joshua

 

"I've been able to make more money over the past couple years and like that I've always wanted to make and I've I've surprised myself of what I invest the money in. Because when I was younger, I thought I would go get that badass Cadillac that I always wanted or stuff like that, or get a crazy watch. And now I find myself investing money into my education, and into my business more than because it's like a conscious choice, step by step, I can get this thing now that depreciates and it's cool for five minutes. Or I can invest in this that it's like you're planting more seeds. It's like, at what point I guess you have to decide what truly makes you incredibly happy and fulfilled. " - Keith

 Connect with Joshua

Website: https://warplan.com/auditFacebook: https://www.facebook.com/profile.php?id=100006782565455 Youtube: https://www.youtube.com/@JoshuaLatimer

 Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

 

 

Resources and Websites: 

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