Entrepreneurship is one of the hardest sports in the world, yet most people step onto the field without a playbook. But what if success wasn’t about having all the answers, but about becoming the person who can handle them?

In this episode, Josh Jurkovich flips the script and interviews George Bryant on the realities of entrepreneurship—from setting massive goals and failing to hit them to breaking free from outdated business models and limiting beliefs.

If you’ve ever felt like you’re chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.

What You’ll Learn in This Episode

• Why most entrepreneurs struggle to hit their goals and what to do instead
• The real cost of coaching—and why most people don’t realize what they’re signing up for
• How to align your identity with your business success
• The comparison trap—why it’s keeping you stuck and how to break free
• Why relationships will always matter more than revenue
• How to build a business with heart—balancing authenticity, empathy, and integrity
• The mindset shifts that separate struggling entrepreneurs from thriving ones

Key Takeaways
✔️Your identity, not your strategy, determines your business growth.
✔️The hidden cost of coaching—most people don’t realize what they’re actually signing up for.
✔️Comparison keeps you stuck—learn how to shift from competition to inspiration.
✔️Success isn’t about tactics—it’s about becoming the person who can execute.
✔️Integrity, authenticity, and relationships will define your long-term success.
✔️The best businesses are built on connection, not just conversion.

Timestamps
[00:00] – Introduction: The hardest sport in the world—entrepreneurship
[02:00] – How Josh & George met and the impact of their work together
[06:30] – The trap of setting massive business goals without a clear path
[10:00] – Why most coaching programs fail to deliver real transformation
[14:00] – The power of identity: Becoming the person who can handle success
[18:30] – The comparison trap: Why we get stuck and how to escape it
[24:00] – Building a business with heart—the key to long-term fulfillment
[30:00] – The masculine & feminine approach to leadership and personal growth
[36:00] – How your values dictate your business success
[45:00] – Why relationships will always outperform marketing tactics
[50:00] – Closing thoughts: Integrity, faith, and the real secret to winning

Choose Your Next Steps
Let us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh’s website here.

Special Invitation: Join the Next Event!
Want to go deeper into identity, leadership, and scaling your business with heart?

Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.

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