Despite what you may think, your job as a photographer is not making amazing photos. Your job is to help your clients transform  in some way, or experience a feeling that they want or need to feel, and the tool that you use to create that transformation or experience that feeling is your amazing photos.

But making amazing photos is just one part of that job.

This week on the podcast, I'm going to talk about the job we think we have versus the job that we actually have, and then once we've defined our actual job, we're going to talk about what it takes to do our job in a way that creates loyal, raving fans.

Resources:

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