There are very few one-size-fits-all rules when it comes to pricing your photography, but there is at least one:

It is ALWAYS better to calculate and charge the correct amount per session - even if you’re not booking enough sessions to meet your overall income goals - than it is to charge less than the correct amount - even if it means you book more sessions.

In today’s podcast, I explain why that rule is universal, then talk you through the steps you need to take if you’re not charging enough per session to get your business on the road to success.

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Resources:

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