This episode was pre-recorded a couple of weeks ago - before George Floyd was murdered. I considered postponing the drop date and focusing on more pressing issues this week, but although current events and the conversation around them has changed, my chat with Nick North focused on a topic that happens to be highly relevant to business owners right now, and that topic is messaging.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!