Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales. Tune in as Branda discusses:<ol><li>The importance of open and click rates and how to improve them.</li><li>The role of segmentation and A/B testing in boosting engagement.</li><li>Why tracking subscribers and unsubscribers helps grow a stronger list.</li></ol>________________________________________ CONNECT WITH MELANIE: <a href='https://duxburydigital.co/'>www.duxburydigital.co</a> <a href='https://www.instagram.com/duxburydigital'>www.instagram.com/duxburydigital</a> CONNECT WITH BRANDA: <a href='https://www.therelevantcollective.com/'>www.therelevantcollective.com</a> <a href='https://www.instagram.com/therelevantcollective'>www.instagram.com/therelevantcollective</a>

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales. Tune in as Branda discusses:The importance of open and click rates and how to improve them.The role of segmentation and A/B testing in boosting engagement.Why tracking subscribers and unsubscribers helps grow a stronger list.________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales. Tune in as Branda discusses:<ol><li>The importance of open and click rates and how to improve them.</li><li>The role of segmentation and A/B testing in boosting engagement.</li><li>Why tracking subscribers and unsubscribers helps grow a stronger list.</li></ol>________________________________________ CONNECT WITH MELANIE: <a href="https://duxburydigital.co/" rel="noopener noreferrer">www.duxburydigital.co</a> <a href="https://www.instagram.com/duxburydigital" rel="noopener noreferrer">www.instagram.com/duxburydigital</a> CONNECT WITH BRANDA: <a href="https://www.therelevantcollective.com/" rel="noopener noreferrer">www.therelevantcollective.com</a> <a href="https://www.instagram.com/therelevantcollective" rel="noopener noreferrer">www.instagram.com/therelevantcollective</a>

Ep 046: Email Metrics You Need to Track Each Month

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.&nbsp; Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.&nbsp; Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.  Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.  Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Ep 046: Email Metrics You Need to Track Each Month

Ep 046: Email Metrics You Need to Track Each Month

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