In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that even though live launching can be intimidating, the benefits far outweigh the discomfort, making it a crucial strategy for business growth.

Tune in as Melanie Discusses:

• Why live launching should be a part of your business strategy in 2026
• The differences between live launching and evergreen launches
• How to plan ahead to avoid last-minute chaos

Mentioned in the Episode:

 The Launch Timeline Toolkit

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective