LinkedIn has evolved beyond being just a digital resume for job hunting. It’s now a powerful tool for building your personal brand.

Natasha Walstra, Founder and CEO of NearPoint Strategies, shares how sales professionals can leverage online platforms to build trust, connect with prospects, and increase sales. She shares her own journey, from struggling as an introverted salesperson to becoming a credible thought leader in her industry by building a strong online presence.

In this episode, you’ll learn:

1. Beyond Surface-Level Personalization — Why superficial outreach in sales just doesn't cut it, and how deeper personalization can help you connect better with prospects.

2. Mastering LinkedIn Consistency — The essential role of LinkedIn in building your personal brand, and how consistency is key to doing that.

3. Embracing Empathy and Integrity in Sales — How understanding your prospects helps build long-lasting relationships and trust.

Resources:

Natasha Walstra’s LinkedIn: www.linkedin.com/in/ndwalstra/

NearPoint Strategies: www.nearpointstrategies.com/

Jump into the conversation:

(00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Natasha Walstra

(01:55) Natasha's journey into sales

(06:37) Benefits of being an introvert in sales

(08:22) How to create your personal brand

(12:58) Authentic selling and thought leadership

(16:16) Building credibility through a strong online presence

(23:23) Mistakes salespeople make when using LinkedIn

(29:11) The importance of empathy and integrity in sales

For more related content and information about improving sales performance, visit us at www.integritysolutions.com/