What's the difference between a business and a brand? One of them is a great way to make money, but it's not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time.

If you find yourself in the state of being just a business today, don't worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact "ICOSA" system they use across Ezra's family of brands.

(Be sure to go back to Episode 101 if you haven't already listened to Part 1).

YOUR ENGAGEMENT MATTERS

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Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.

Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/.

LINKS

Ezra Firestone, https://smartmarketer.com/about/

Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/