We all have to raise our prices occasionally - sometimes a little, sometimes a lot. If that were as simple as adjusting a few numbers, perhaps price adjustments wouldn’t feel quite so daunting. But there’s more to it than just math… like, how do you come up with those new prices? How do you justify them to your clients? To yourself? How can you introduce those prices to existing clients in a way that communicates value and keeps them from running for the hills?

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