We all have a purpose - something that is unique to us and us only. But how do you find that uniqueness and package it?

Activating, or reactivating your prey drive is what opens up the doors to all the possibilities for you to share your skillset and your purpose. On this episode of Finding Your Competitive Edge, Coach Michael Burt goes in depth as to what this means, how to find your uniqueness, and how you can take action packaging it today!

Coach Micheal Burt, the visionary force driving The Greatness Factory, is universally acclaimed as the preeminent expert in igniting the Prey Drive within individuals and achieving unmatched mastery in the realm of successful monetization. With a legacy spanning over two dynamic decades, Coach Burt has stood at the forefront of empowering top performers across diverse fields to transcend their limitations. His hallmark lies in his unparalleled ability to awaken the innate pursuit of excellence known as the Prey Drive, propelling individuals to relentlessly pursue their aspirations with unwavering fervor.

“Intellectual capital is your know-how…it’s what makes you unique. So first you have to find it…once we find this skill, let's package it…Packaging is taking this genius that you have and putting it into something that other people can absorb….what you’re really selling is a skillset: that skillset is incredibly valuable because it solves a problem for someone.” - Coach Burt