Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a business based on his own attempt to hire a photographer - one he found difficult and confusing - and is now full of golden insights on how to make sure you’re making it as easy as possible for the right clients to find you.

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!