In this week's episode of the Sales and Social Podcast, we have the incredible Emily Cincotta joining us! 🌟 If you're not familiar with Emily, she is a rock star brand and business strategist for online coaches, course creators, and those in the online information space. 

During our chat, Emily shares her expertise on finding your unique selling points and creating one-of-a-kind experiences for your clients. She dives deep into helping you uncover your special talents and secret sauce, and using them as a springboard to scale your business. 

Here are three key takeaways from this episode:

1️⃣ Sales in the online space: Emily shares how she has helped countless entrepreneurs scale their businesses and explode their sales. 

2️⃣ The power of content creation: The importance of creating content for your target audience, rather than trying to compete with other coaches or influencers. She explores how find your unique voice and articulate your message in a way that resonates with your ideal clients.

3️⃣ Selling in a Genuine Way: We all want to sell in a way that feels good and authentic, without being salesy. Emily shares her expertise on how to sell in a way that resonates with your audience and brings in consistent cash. 

[00:02:44] The importance of niching.

[00:05:33] Finding your niche.

[00:08:22] Finding your unique framework.

[00:10:05] Stealing content and frameworks.

[00:12:17] Finding your unique voice.

[00:16:40] Finding my brand identity.

[00:18:41] Imposter syndrome and content creation.

[00:22:26] Ideal avatar and shopping.

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