You might not think of customer experience as marketing, but it is.

If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go.

But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends.

Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.

Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.

Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and also co-hosts the Experience This! podcast.

Tune into this episode to hear:

• Why it’s worth it to invest in your customer experience
• Why customer experience is a key way to compete in a crowded market
• How to make yourself memorable without spending a ton of money
• When a gift is a gift, and when it’s really marketing

Learn more about Dan Gingiss:

• DanGingiss.com
• The Experience Maker
• Winning at Social Customer Care
• Connect with Dan on LinkedIn

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• Giftology, John Ruhlin
• Punkpost