Leadership and coaching are much more than managing others: it’s about approaching each individual with a genuine sense of curiosity and believing that there is greatness in every one of those people that you have the honor of having on your team.

No matter how much you love your people, it’s still a business and there are times when we do have to part ways with some of your team because you need to be thinking in terms of a standard – are you aiming for mediocrity or are you aiming for something special?

On this episode of Finding Your Competitive Edge, Executive Coach & Leadership Development Consultant Burr Cota shares his top tips on how to lead & coach your team, how to help them achieve their full potential, and how to create a foundation for success both individually and as a company. Burr has worked as a coach and business leader for over 20 years in enterprises ranging from start-up ventures to Fortune 100 corporations.

“I think there is beauty and greatness in every person and I believe that we were all put here by God and if you can look at people with a real genuine sense of curiosity - I want to understand what makes this person tick, what’s their ‘why’, where is that greatness and how can I help pull that out of them and help them have the best experience possible while working for this organization: that’s coaching, that’s leadership.” – Burr Cota