On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact decision making by influencing memory so consumers will execute accordingly after being exposed to your marketing content. You can find show notes and more information by clicking here: <a href= "http://bit.ly/1XTGl3k">http://bit.ly/1XTGl3k</a>

On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact decision making by influencing memory so consumers will execute accordingly after being exposed to your marketing content. You can find show notes and more information by clicking here: http://bit.ly/1XTGl3k

On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact&nbsp;decision making by influencing&nbsp;memory so consumers&nbsp;will&nbsp;execute accordingly after being exposed&nbsp;to your marketing content. You can find show notes and more information by clicking here: <a href="http://bit.ly/1XTGl3k" rel="noopener noreferrer">http://bit.ly/1XTGl3k</a>

Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Share Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon

Sign up to save your podcasts

Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon

Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon

More shows like Brainfluence

Stuff You Should Know

Radiolab

Freakonomics Radio

Hidden Brain

The Tim Ferriss Show

The Art of Manliness

The Peter Attia Drive

Conan O’Brien Needs A Friend

The Compound and Friends

Nudge

Think Fast Talk Smart: Communication Techniques

All-In with Chamath, Jason, Sacks & Friedberg

A Bit of Optimism

Huberman Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.